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Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization? more
If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. more
Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered? more
Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies. more
Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results. more![The Business Value of User Experience Design [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161008-the-business-value-of-user-experience-design-infographic-lg.jpg)
Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue. more
To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. more
Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? more![How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161004-reap-subscribers-during-harvest-season-infographic-lg.jpg)
Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season. more
How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire. more![Customer Experience Analysis: How to Retain Your Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160924-customer-experience-analysis-infographic-lg.jpg)
Studying your current customers can help you learn what to do today to retain more revenue tomorrow. more
For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. more
Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers. more
People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers. more
Just how valuable is brand admiration, and what impact does it have on your brand's bottom line? more
Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and get a new one. more
Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology. more
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. more
Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar. more
Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time. more
Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract. more
Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.) more
We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement. more
Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool. more
Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect? more
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