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Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance. more
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona. more
You're trying to connect to your target audience, but something's just not working. Maybe the disconnect is a consequence of these common issues. more
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale. more
By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. more
What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask. more
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. more![Are Marketers Succeeding With Personalization? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040116-ddp-lg.jpg)
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. more
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners. more
Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing? more
Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. more
Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do to create a unified view. more
The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business. more
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric. more
A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work. more
We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity. more
Have a brand and want to charge a premium? Then you better stop selling to your customers and start wooing them instead. Here's a look at five ways brands do that. more
These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software. more
Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural marketing. more
Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople specifically like and dislike about CRMs. more
Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs? more![17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151114-ecommerce-conversion-boosters-infographic-lg.jpg)
Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost. more
Make sure to avoid the five most common mistakes that occur when building personalized customer experiences. more
E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more. more
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