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Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. more
When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. more![Sales Tactics in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160702-sales-tactics-in-the-digital-age-infographic-lg.jpg)
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. more
By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy. more
Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement. more![Five Steps to Service Recovery and Complaint-Handling Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160625-five-steps-to-service-recovery-and-complaint-handling-success-infographic-lg.jpg)
No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint? more
Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. more
More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. more
Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa. more
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values. more
Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle. more![Build Social Relationships With Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160604-influencer-marketing-infographic-lg.jpg)
Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know. more
Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. more
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future. more![Why Bad Customer Service Is Burning Your Bottom Line [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160528-bad-customer-service-infographic-lg.jpg)
Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience. more
When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility? more
To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. more
Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done. more![How to Keep Client Projects on Track [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160521-how-to-keep-client-projects-on-track-infographic-lg.jpg)
Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them. more
Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. more
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement. more
Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers. more![Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160517-five-noteworthy-ways-to-increase-engagement-on-youtube-infographic-lg.jpg)
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube. more
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing. more![Mobile Push Notifications: Help or Hindrance? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160514-push-notifications-help-or-hindrance-infographic-large.jpg)
When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right. more
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