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Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless? more
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. more
Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service. more
What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint. more
Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. more
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment. more
It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report from The Creative Group. more
Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them. more![The True Value of Customer Loyalty Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160126-the-value-of-customer-loyalty-infographic-lg.jpg)
A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program. more
Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket. more
GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans. more
Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind. more
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little. more
With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year. more
Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance. more
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona. more
You're trying to connect to your target audience, but something's just not working. Maybe the disconnect is a consequence of these common issues. more
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale. more
By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. more
What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask. more
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. more![Are Marketers Succeeding With Personalization? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040116-ddp-lg.jpg)
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. more
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners. more
Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing? more
Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. more
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