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When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally creep out clients. more
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade. more
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. more
In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?" more
Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network. more
Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. more
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate. more
How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale. more
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. more
When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. more![Sales Tactics in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160702-sales-tactics-in-the-digital-age-infographic-lg.jpg)
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. more
By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy. more
Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement. more![Five Steps to Service Recovery and Complaint-Handling Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160625-five-steps-to-service-recovery-and-complaint-handling-success-infographic-lg.jpg)
No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint? more
Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. more
More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. more
Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa. more
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values. more
Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle. more![Build Social Relationships With Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160604-influencer-marketing-infographic-lg.jpg)
Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know. more
Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. more
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future. more![Why Bad Customer Service Is Burning Your Bottom Line [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160528-bad-customer-service-infographic-lg.jpg)
Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience. more
When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility? more
To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. more
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