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Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. more
Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world. more![What Marketers Really Think About Brand Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160419-brand-experience-survey-infographic-lg.jpg)
What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience. more
Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five conversations will always necessitate a phone call. more
Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer! more
The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. more
Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing. more
Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions. more
Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high. more
A 5K race and a marathon require different skills and focuses. As do the retail marketing and subscription models: One relies on sporadic surges in customer activity; the other, on long-term customer relationships. more
To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing customer experience as a three-legged stool. more
How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. more
Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship. more
The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is. more
A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires. more
You can produce fantastic content and hone an authentic voice, but no one's going to engage with your brand on social media if you forget to be human. more
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend. more
Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights. more
We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now. more
The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters. more
Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most? more
RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement. more
Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless? more
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. more
Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service. more
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