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In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better. more
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product? more
Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back. more
Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers. more
Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content. more
Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need. more
Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email. more
Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement. more
Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds. more
Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand. more
Customer relationships can become brittle or fragile over time. You can measure and offset that brittleness in a variety of ways. more
The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app. more
The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship. more
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention? more
Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. more![What You Need to Know About the Always-On Consumer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150915-targeting-the-always-on-consumer-infographic-lg.jpg)
Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach. more
Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over. more
So you want to fold social into your loyalty program? Good! Because that's a sound strategic move. more
What are the most popular sales and marketing customer relationship management (CRM) software products on the market? more
Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help. more
With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era. more
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses. more
Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer. more![What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150825-what-b2b-marketers-can-learn-from-netflix-infographic-lg.jpg)
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? more![What Brands Need to Know About Visual Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150824-adapting-visual-social-media-infographic-lg.jpg)
Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers. more
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