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![Customer Relationships in the Age of Technology [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180329-infographic-lg.jpg)
Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships. more![Bitcoin Basics: A Brief History [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180406-infographic-lg.jpg)
As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how the future of cryptocurrencies could be threatened. more
Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees. more
Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective. more![How to Promote Loyalty Rewards Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180322-infographic-lg.jpg)
Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that. more
Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes. more
ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success. more![How Chatbots Can Help Your E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180314-infographic-lg.jpg)
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy. more![Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180302-infographic-lg.jpg)
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers. more
All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are. more![The Personalization Maturity Ladder [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180220-infographic-lg.jpg)
Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences. more
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. more
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. more
Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. more
Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. more
Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve. more
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. more
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time? more
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. more
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds. more
To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. more![Click-to-Call: Why the Phone Call Is Back in Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180115-infographic-lg.jpg)
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. more
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. more
For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values... more
Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team. more
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