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Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. more
Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve. more
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. more
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time? more
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. more
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds. more
To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. more![Click-to-Call: Why the Phone Call Is Back in Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180115-infographic-lg.jpg)
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. more
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. more
For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values... more
Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team. more
Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. more![Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171208-infographic-lg.jpg)
Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks can speak to their customers effectively. more![Top Holiday Gifts for Clients [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171221-infographic-lg.jpg)
What are the most popular corporate gifts to give? If you're with an agency or you've got clients, check out this infographic to see how your gifts stack up. more
A customer-centric mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-centric mindset? more![20 Reasons to Double-Down on Customer Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171205-infographic-lg.jpg)
Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts on customer loyalty. more![The Right Content at Your Events Makes All the Difference [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171204-infographic-lg.jpg)
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. more![The Keys to Successful Shopper-Retailer Delivery Communication [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011217-ddp-lg.jpg)
Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery date changes, according to recent research from Dropoff. more
Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right. more
If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them. more
What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems. more
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. more![Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171102-infographic-lg.jpg)
As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service your customers will come back for. more
The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however. more
As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences. more
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