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When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers? more
Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision. more
To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent. more
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2. more
B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and they should. more
Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good? more
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs. more
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more![Social Data's Influence on B2B Sellers and Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/social_symbiosis_leadspace-peek.jpg)
Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
Convincing clients to accept programmatic buying can be difficult, but marketing intelligence tools can help. Make sure those tools have the following features. more
With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and products. more
Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks. more
Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver of leads and revenue. Here's how you can get started. more
If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. more
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more![Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Social-Sentiment-uberVU-via-Hootsuite-infographic-lg.jpg)
Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? more![Why Personalized Marketing Will Dominate in 2015 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-personalized-marketing-will-dominate-in-2015-infographic_peek.jpg)
Check out these five reasons to include personalized marketing in your planning for 2015. more
To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year. more
As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable. more
There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. more
Content producers need to understand the tremendous value that curation brings to the growth of a business. more
Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. more![How Marketing and Customer Service Approach Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/social-customer-service-for-marketers-peek.jpg)
Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic. more
This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season. more
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