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After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get results. more
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential. more
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. more
With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions. more
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them. more
Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things. more
Can brick-and-mortar businesses thrive in today's instant gratification economy? I believe so. Here's why. more
Inspired by the Election Day, the following tips can help you make positive changes to your content marketing. more
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about. more
Consider developing and maintaining a great brand experience. It's a lot of work but worth the rewards. more
Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition. more![The Most Influential Candy Brands on Twitter [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/influential-candy-brands-on-twitter-infographic-peek.jpg)
In the spirit of Halloween, we're looking at the most influential candy brands on Twitter. How does your favorite fare? more
Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help more
Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor. more
Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns. more![How Do Consumers Perceive Corporate Social Responsibility? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/corporate-social-responsibility-peek.jpg)
Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility? more
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers? more
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back. more
Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten. more
Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that. more
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment. more
Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs? more
Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them. more![Where Is Crowdfunding Headed? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/crowdfunding-peek.jpg)
Some $5.1 billion has been raised with crowdfunding so far in 2014. So how has crowdfunding been evolving, and what can we expect next year and beyond? more
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