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Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more![Customers Want to Talk to You, So Why Aren't You Listening? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/talking-the-talk-infographic-lg.jpg)
A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver? more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more![How to Build Customers' Trust and Boost Online Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150223-howtobuildcustomerstrustinfographic-lg.jpg)
The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust. more
Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline. more
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. more
To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals. more
Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone of voice right. more
The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead. more
You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost your marketing. more
When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers? more
Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision. more
To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent. more
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2. more
B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and they should. more
Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good? more
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs. more
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more![Social Data's Influence on B2B Sellers and Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/social_symbiosis_leadspace-peek.jpg)
Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
Convincing clients to accept programmatic buying can be difficult, but marketing intelligence tools can help. Make sure those tools have the following features. more
With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and products. more
Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks. more
Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver of leads and revenue. Here's how you can get started. more
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