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- If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. more
- Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more
- Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? more
- Check out these five reasons to include personalized marketing in your planning for 2015. more
- To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year. more
- As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable. more
- There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. more
- Content producers need to understand the tremendous value that curation brings to the growth of a business. more
- Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. more
- Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic. more
- This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season. more
- Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference. more
- Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're unprepared or set up for omni-channel success. more
- In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers. more
- Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers. more
- Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. more
- There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind. more
- To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix. more
- After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get results. more
- Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
- In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential. more
- Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. more
- With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions. more
- In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them. more
- Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things. more