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Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor. more
Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns. more![How Do Consumers Perceive Corporate Social Responsibility? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/corporate-social-responsibility-peek.jpg)
Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility? more
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers? more
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back. more
Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten. more
Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that. more
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment. more
Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs? more
Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them. more![Where Is Crowdfunding Headed? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/crowdfunding-peek.jpg)
Some $5.1 billion has been raised with crowdfunding so far in 2014. So how has crowdfunding been evolving, and what can we expect next year and beyond? more
Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns. more
Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want. more
Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success. more![The Anatomy of a Perfect Event [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/anatomy-of-the-perfect-event-infographic-peek.jpg)
Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success. more
The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why. more
By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. more
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five. more
Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy. more
Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person. more![Stop Gambling With Customer Retention [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/gambling-on-customer-retention-infographic-peek.jpg)
Increasing retention rates by 5% can increase profits by as much as 95%. Despite that fact, most companies rely on chance to keep customers. more
As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through advocacy. more
The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men. more
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions. more
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. more
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