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If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. more
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more![Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Social-Sentiment-uberVU-via-Hootsuite-infographic-lg.jpg)
Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? more![Why Personalized Marketing Will Dominate in 2015 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-personalized-marketing-will-dominate-in-2015-infographic_peek.jpg)
Check out these five reasons to include personalized marketing in your planning for 2015. more
To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year. more
As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable. more
There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. more
Content producers need to understand the tremendous value that curation brings to the growth of a business. more
Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. more![How Marketing and Customer Service Approach Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/social-customer-service-for-marketers-peek.jpg)
Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic. more
This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season. more
Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference. more![Are You Ready to Tackle Omni-Channel in the 2014 Holiday Season? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/tackling-omnichannel-in-the-holiday-season-infographic-peek.jpg)
Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're unprepared or set up for omni-channel success. more
In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers. more![Five Ways to Create Happy Customers This Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-ways-to-keep-customers-happy-during-this-holiday-peek.jpg)
Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers. more
Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. more
There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind. more
To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix. more
After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get results. more
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential. more
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. more
With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions. more
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them. more
Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things. more
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