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Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. more
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. more
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. more![11 Ways to Market Your Brand via SMS [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/eleven-way-to-market-your-brand-via-sms-peek.jpg)
Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS. more
A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need... more
Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them. more
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content? more
It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire. more
You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips. more
You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization? more![Six Benefits of Using a Subscription Model for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/subscription-success-peek.jpg)
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model. more
If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. Here's why.. more![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program. more
Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation. more
What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder. more
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers. more
Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy. more
Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work? more
USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings. more
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance. more
What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter. more
Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation. more
Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too! more
Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you? more
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more
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