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Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right. more
Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them. more
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more
If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law. more
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more
Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some important lessons. more![A Well-Balanced Content Menu for Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-blogging-food-groups-a-wellbalanced-diet-of-content-infographic-peek.jpg)
Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups. more
There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history. more![Create Compelling Marketing Videos That Educate and Entertain [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/life-of-video-infographic-peek.jpg)
Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos. more
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies. more
Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. more
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. more
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. more![11 Ways to Market Your Brand via SMS [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/eleven-way-to-market-your-brand-via-sms-peek.jpg)
Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS. more
A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need... more
Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them. more
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content? more
It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire. more
You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips. more
You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization? more![Six Benefits of Using a Subscription Model for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/subscription-success-peek.jpg)
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model. more
If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. Here's why.. more![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program. more
Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation. more
What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder. more
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