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Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy. more
Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person. more![Stop Gambling With Customer Retention [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/gambling-on-customer-retention-infographic-peek.jpg)
Increasing retention rates by 5% can increase profits by as much as 95%. Despite that fact, most companies rely on chance to keep customers. more
As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through advocacy. more
The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men. more
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions. more
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. more![Marketers' Perceptions of Real-Time Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/perceptions-of-real-time-marketing-sm-peek.jpg)
Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing? more
Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery. more
These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift. more
Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here are five ways to start making reviews work for you. more
Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox in the first place. more
Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product to yours? more![Seven Deadly Sins of Mobile Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/seven-deadly-sins-of-mobile-marketing-infographic-peek.jpg)
Are you sabotaging your campaigns by committing these grave mobile marketing sins? more
Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right. more
Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them. more
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more
If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law. more
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more
Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some important lessons. more![A Well-Balanced Content Menu for Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-blogging-food-groups-a-wellbalanced-diet-of-content-infographic-peek.jpg)
Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups. more
There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history. more![Create Compelling Marketing Videos That Educate and Entertain [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/life-of-video-infographic-peek.jpg)
Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos. more
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies. more
Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. more
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