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Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance. more
What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter. more
Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation. more
Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too! more
Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you? more
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more
Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy. more
If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material. more
Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels full of relevant, timely, and useful content—fast! more
Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign. more
If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook. more
Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience. more
If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead. more![What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Trust_Data_and_Marketers_infographic_peek.jpg)
How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and more. more
Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. more
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. more
With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to try these program-level objectives. more
Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions. more
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising. more
The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new. more
Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon. more
How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned negative social media into positive PR. more
Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages. more![10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/customer-service-lessons-infographic-peek.jpg)
Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company. more
Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness. more
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