Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Customer Relationships

Access thousands of our customer relationships online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Who Wants Seconds?
    "One of the little secrets in email marketing is that it's not the same people opening your emails each time," says Mark Brownlow in a post at Email Marketing Reports. "Even if your open rate stays relatively constant, a closer look reveals that it's (usually) different people opening each time." ... more
  • Bear Market? Change Your Tune!
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a "very encouraging score." But combined with overlays, the effectiveness of banner ads increases to 6.6. This is because users find ... more
  • I'm Ignorant. I'm Blissful. Shut Up.
    Ah, chocolate. Who doesn't love it? Short of an ice cream cone, nothing produces an instant state of bliss better than a good chunk of the sweet stuff. Now, a new research study presents chocolate as a product that can virtually sell itself—better than any marketer can, anyway. These researchers ... more
  • Sometimes, Less is More
    When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. "Instead of being financially rewarded for emailing more," says Barton Schaefer, PhD in an article at MarketingProfs, "you may be punished ... more
  • It's a Brand New Day!
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time to tell your subscribers what they can expect on their next visit to your site. In a post at the ... more
  • Show Me Your Sense of Urgency
    In a post at her Conversation Agent blog, Valeria Maltoni recounts how a Skype call to her family in Italy went horribly wrong on Christmas day. "My account is set up to auto-recharge when it dips below a certain amount so that I do not need to worry about interrupting ... more
  • Just Say No to Comment Spam
    If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic cut-and-paste lines like, "I love your blog, check mine out"). Then there are those who rub other readers the wrong ... more
  • Go gif in a Jiffy!
    "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog says, "if you don't have the marketing budget for certification, you can always try … converting video to an animated ... more
  • Don't Just Use It, USE It!
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) market, currently dominated by BlackBerry. Already, iPhone's a fertile ad medium. From MySpace to Stella McCartney to the Associated Press, ... more
  • The End of TV Ads? Not so Fast.
    The advent of DVR technology struck fear in the hearts of advertisers worldwide. Suddenly, viewers were able to fast-forward through TV commercials! A sad truth quickly emerged: when given the option, consumers love to hit that FF button. Now, let's (ahem) fast-forward to today. Are we witnessing the demise of ... more
  • Boost That ROI Right Now!
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such drastic steps, you might want to consider his better option: "Instead of taking an axe to your marketing budget … ... more
  • Case Study: How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customers
    by Kimberly Smith
    Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix. more
  • I Resolve to Treat You Right
    Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a post at ClickZ, Stefan Pollard says there's no time like the present to improve your email marketing programs. He offers ... more
  • So Many Tweets, So Little Time
    You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so much time to produce the number of Tweets necessary to convince Twitter users there's a HUMAN BEING back here! It's ... more
  • Got a Waffling Customer? Push Her Over the Edge!
    "If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that people [now] tell themselves a different story when they go to buy something." Two years ago, your customers might have ... more
  • Another Email? Great!
    "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending season," says Loren McDonald in an article at MarketingProfs. If handled haphazardly, that's a risky strategy that increases the likelihood ... more
  • Managing Email Frequency: Focus on the Subscriber
    by Loren McDonald
    In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer-spending season. Chad White's Retail Email Index shows retailers sent a record number of emails in early December. But, he also points out, ... more
  • Five Ways to Fail at Attracting and Retaining Customers in 2009
    by Michael DiFrisco
    Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in the marketplace in 2009. That will really make an impact—and ... more
  • Customer Success Stories Speed the Sale
    by Barbara Bix
    Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them to share their experiences with a wide audience. Launch a ... more
  • Case Study: How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!
    by Kimberly Smith
    Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
  • This Email Doth Protest Too Much
    Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the Email Marketing Reports blog, Mark Brownlow highlights the type of copy often used to justify legitimate messages. But there's a ... more
  • This is Only a Test
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," says Megan Walsh in a post at the Email Experience Council blog. Here's some of her advice for using split ... more
  • Don't Be a Superior Jerk
    In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack of interest in the people who follow them. (NB: The video contains some four-letter words.) Belcher illustrates his point with ... more
  • You Don't Know I Want to Go
    In a post at the Email Wars blog, Dylan Boyd discusses the tricky status of permission-based email lists following a corporate merger or acquisition. "[H]ow does a company go about changing permissions from one brand to another?" he asks. Boyd got a front-row view of one such hand-off when a ... more
  • You Know You Want Me
    If you offer an upscale product or service, you probably have "aspirational" customers who take a mix-and-match approach to luxury goods. In an article at MarketingProfs, Suzanne Hader describes some typical personas: "[T]he affluent stay-at-home mom who plans five-star vacations and Target shopping trips with equal enthusiasm; the student who ... more

Results for All Content » Marketing Articles » Customer Relationships: 1851 - 1875 of 2401

Previous 1 2  69 70 71 72 73 74 75 76 77 78 79 80  96 97 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!