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![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have. more
It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers. more
When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales. more![Personalize Your Shoppers' Retail Experiences [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170411-infographic-lg.jpg)
Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line. more
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra. more
Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love. more![The Value of a Happy Customer [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300317-ddp-lg.jpg)
Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll. more
Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. more
Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back? more
Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales. more
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. more![20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170215-infographic-lg.jpg)
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success. more
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage. more
Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment. more
To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships. more
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? more![The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170130-infographic-lg.jpg)
The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe. more
Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience. more![Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170106-infographic-lg.jpg)
What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know. more![The 2016 Retail Holiday Delivery Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170123-infographic-lg.jpg)
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back. more![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. more
As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations. more
Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty. more
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