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Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. more![20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170215-infographic-lg.jpg)
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success. more
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage. more
Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment. more
To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships. more
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? more![The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170130-infographic-lg.jpg)
The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe. more
Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience. more![Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170106-infographic-lg.jpg)
What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know. more![The 2016 Retail Holiday Delivery Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170123-infographic-lg.jpg)
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back. more![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. more
As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations. more
Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty. more
Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting. more
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. more
All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews? more
Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention. more
The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage. more
No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire. more
Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence. more![How to Create Content for Your ABM Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161212-infographic-lg.jpg)
Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here. more
Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started. more
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it. more
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