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E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships inside the companies who use CRM? more
Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security. more
Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers. more