Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- What's the value of loyalty programs – both to consumers and to the issuers of the cards? more
- Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, Kvetch!, and SF Stories. Read what he had to say about creating effective communities. more
- Tech companies, listen up: It’s true that your customers care. They care about how you treat them and about what you’re doing to help them. How do you show them YOU care? more
- Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you. more
- You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even direct email. But somehow you feel that you could do better. Well...you bet you could. more
- If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too. more
- Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service? more
- Marketing decisions are often made out of habit, or are based on blind faith or boredom. Success is often equally fuzzy. Why bother asking for success if you don't know what it means? more
- Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted. more
- Here are some ideas about getting more out of your privacy page. more
- You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice. more
- You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands. more
- If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you can make these complaining clients one of your biggest assets. more
- The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers? more
- "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience. more
- It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the hills. more
- We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
- Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on CRM. You'll see we agree, and then some. more
- We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial. more
- Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic. more
- This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are. more
- Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with outdated equipment? more
- The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do we mean? more
- Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. Now is Sony taking this too far? more
- E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships inside the companies who use CRM? more
MarketingProfs uses single