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- The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter. more
- Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created needs, nor did Amazon. You might not agree, so read on. more
- Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security. more
- Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers. more
- As competition continues to increase, businesses are forced to find new and innovative ways of creating and keeping new customers. Loyalty means profitability. more
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