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E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. more
Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. more
To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. more
What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer. more
Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. more
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well. more
Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? more
Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns. more
Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent data from Return Path. more
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. more
Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado. more
Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place. more
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. more
Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. more
What is the median salary of email marketers in the United States? How does pay vary by age and gender? more
What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States. more
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. more![10 Ways Automated Email Can Wow Your Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160326-10-ways-automated-email-can-wow-your-customers-infographic-lg.jpg)
Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy. more
Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. more
What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average? more
With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again. more
Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? more
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft. more
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. more
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. more
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