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Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place. more
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. more
Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. more
What is the median salary of email marketers in the United States? How does pay vary by age and gender? more
What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States. more
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. more![10 Ways Automated Email Can Wow Your Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160326-10-ways-automated-email-can-wow-your-customers-infographic-lg.jpg)
Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy. more
Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. more
What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average? more
With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again. more
Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? more
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft. more
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. more
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. more
More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail. more
Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive. more
These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015. more
These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top of mind!). more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015. more
In crafting emails, marketers often overlook the small but mighty email signature. Here's why it deserves your attention. (Hint: It's more useful than you think.) more
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail. more
Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software. more
Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends. more
Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. more
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