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We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic. more
Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals. more
There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience? more![How Instagram Images Enrich the Email Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150919-instagram-images-for-email-marketing-infographic-lg.jpg)
Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused. more
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox. more
Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. more![The What, When, and Who of Successful Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150901-who-what-when-why-of-email-marketing-infographic-lg.jpg)
What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor. more
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? more
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. more
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. more
Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. more
Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. more
What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? more
Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. more
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. more![Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150714-welcome-emails-infographic-lg.jpg)
Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them. more![10 Easy Ways to Improve Your Email Open Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15077-improve-your-email-open-rates-email-marketing-infographic-lg.jpg)
Boost your email's chances of being opened by following these quick email marketing tips. more
Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity. more
Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership. more
Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? more
Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing. more
Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2. more
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? more![Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150527-pitch-perfect-infographic-lg.jpg)
Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers. more
Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. more
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