Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd. more
There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These do's and don'ts will steer you in the right direction. more
Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group. more
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. more
More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. more![Why Coupons Rule as Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/coupons-are-kings-killer-infographics-peek.jpg)
Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round. more![Five Mobile Email Trends to Watch This Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/121214-ddp-lg.jpg)
Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path. more
We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done. more
Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. more
This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season. more
Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's how to use it to your benefit. more![14 Marketing Tactics to Drive Online Sales [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/14-marketing-tactics-and-apps-to-execute-them-peek.jpg)
Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season. more
The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money when planning your next campaign. more![Publishers' Top Email Marketing Pain Points [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/171114-ddp-lg.jpg)
More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris. more
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers. more
Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer. more
Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things. more
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. more
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment. more
Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut through the clutter. more
All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines. more
Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. more
Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten. more
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle. more
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder. more
MarketingProfs uses single