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Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization. more
How well do you understand email marketing? Here's a look at common misconceptions regarding email. more![What Email Marketers Can Learn From Late Show With David Letterman [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150408-email-marketing-lessons-from-letterman-infographic-lg.jpg)
Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power. more
Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. more
An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails. more
Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place. more
How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include. more
Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant. more
Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts? more
Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic. more
Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email. more
You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost your marketing. more
Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. more
Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens? more![Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/local-marketing-channels-tactics-pic.jpg)
Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year. more
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2. more
Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good? more
To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter. more
Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. more
Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. more
Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd. more
There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These do's and don'ts will steer you in the right direction. more
Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group. more
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. more
More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. more
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