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Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. more
What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? more
Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. more
When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information. more
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. more![Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150714-welcome-emails-infographic-lg.jpg)
Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them. more![10 Easy Ways to Improve Your Email Open Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15077-improve-your-email-open-rates-email-marketing-infographic-lg.jpg)
Boost your email's chances of being opened by following these quick email marketing tips. more
Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity. more
Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership. more
Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? more
Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing. more
Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2. more
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? more![Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150527-pitch-perfect-infographic-lg.jpg)
Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers. more
Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. more![How to Test Your Email Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150516-email-campaign-testing-infographic-lg.jpg)
Test your emails to find out the best way to engage your subscribers and develop your email channel. more
Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth. more
Are you making these four mistakes when emailing Millennials? more
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial. more
Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? more
How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help. more
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"? more
Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization. more
How well do you understand email marketing? Here's a look at common misconceptions regarding email. more![What Email Marketers Can Learn From Late Show With David Letterman [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150408-email-marketing-lessons-from-letterman-infographic-lg.jpg)
Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power. more
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