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Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. more
Does your company send welcome emails? It should: They garner, on average, a 50% open rate. Here are some ideas to help you start making a welcome email part of your marketing strategy. more
Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind. more
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years. more
Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. more
Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. more
The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2. more
Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via automated emails. more
Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your business. more
Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive. more![Hail to the Chief... of Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140217-infographic-lg.jpg)
On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts. more
Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. more
Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. more
A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond. more
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. more
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage. more
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one? more
Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same? more
Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. more
As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering the most business impact. more
Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it. more
Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers and turn them into new customers. more
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy tale? Focus on these five objectives. more
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent report by MailChimp. more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
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