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![Hail to the Chief... of Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140217-infographic-lg.jpg)
On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts. more
Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. more
Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. more
A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond. more
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. more
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage. more
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one? more
Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same? more
Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. more
As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering the most business impact. more
Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it. more
Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers and turn them into new customers. more
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy tale? Focus on these five objectives. more
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent report by MailChimp. more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they did before the Tabs feature was introduced. more![What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/What-Marketers-Do-infographic-peek.jpg)
In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's what they answered. more
Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make their email campaigns pop. more
Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. more![How to Increase Email Marketing Conversions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Intelligent-Email-Marketing-That-Drives-Conversions-infographic-peek.jpg)
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic. more![The B2B Marketers Guide to Dreamforce 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-b2b-marketers-guide-to-dreamforce-peek.jpg)
If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help! more![Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Mobile-Email-Strategies-for-the-2013-Holiday-Season-infographic-peek.jpg)
Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers. more
Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure email marketing performance. more
Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to a recent report by ExactTarget. more![Seven Myths of Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Seven-Myths-of-Email-Marketing-infographic-peek.jpg)
Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing. more
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