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Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance. more
Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is a major driver of revenue, mistakes can be costly. more
More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path. more
Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar. more
Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. more
Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of your email marketing efforts. more
In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. more
Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. more
Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever. more
Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge. more
Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these six tips. more
Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery. more
A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs. more
Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox in the first place. more
If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law. more
Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. more
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole. more
You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips. more
Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. more
First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you. more![Six Benefits of Using a Subscription Model for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/subscription-success-peek.jpg)
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model. more
Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. more![How Email Blacklists Affect Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160614-ddp-lg.jpg)
Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report from Return Path. more![How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/050614-ddp-lg.jpg)
Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. more
Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, according to a recent report from Yesmail. more
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