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As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. more![Are Americans Ever Free From Work Email? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060717-ddp-lg.jpg)
Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail. more
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. more
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. more
Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. more
Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value. more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. more
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. more![The Nitty-Gritty of Dirty Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170525-infographic-lg.jpg)
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. more
Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future. more![Seven Tips for Building a Killer Email List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170524-infographic-lg.jpg)
An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list. more
Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo. more![The Ultimate Guide to Email: Australia Edition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170427-infographic-lg.jpg)
If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails. more
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.) more
Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want to ensure the best possible results. more
Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy. more![Head-to-Head: Direct Mail vs. Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170420-infographic-lg.jpg)
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. more![How to Write Compelling Email Content Customers Want to Read [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170412-infographic-lg.jpg)
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails. more
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. more
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing. more
Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. more![Email Design Trends: Past, Present, and Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170324-infographic-lg.jpg)
From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the coming year. more
Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. more![Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170317-infographic-lg.jpg)
Wouldn't it be nice to find a pot of gold at the end of your email campaigns? Check out this St. Patrick's Day-themed infographic with five tips to help you channel the luck o' the Irish in your marketing emails. more
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