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Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths. more
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business? more![Six Essential Email Marketing Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180215-infographic-lg.jpg)
Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018. more
Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. more![How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180207-infographic-lg.jpg)
It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create the perfect Valentine's Day email. more
Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read? more
What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018? more
Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out. more
Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor. more
The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. more![Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171207-infographic-lg.jpg)
It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability. more
Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2. more
Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season. more![Direct Mail: How to Succeed in a Digital Era [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171121-infographic-lg.jpg)
Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers. more![How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/2111117-ddp-lg.jpg)
Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late. more![Email vs. SMS: Battle of the Heavyweights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171109-infographic-lg.jpg)
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive. more
Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy. more
You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work. more![Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171031-infographic-lg.jpg)
Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well. more
As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales. more
Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris. more
There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts. more![10 Ways to Ruin an Email Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171018-infographic-lg.jpg)
Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns. more![The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171010-infographic-lg.jpg)
Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and where it's going in the future. more
Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2. more
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