Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. more
Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. more
White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe. more![How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161004-reap-subscribers-during-harvest-season-infographic-lg.jpg)
Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season. more
Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore. more
In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them. more
Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services. more![How to Write an Email That Gets Opened, Read, and Responded to [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160920-writing-the-perfect-email-infographic-lg.jpg)
About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. more
Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. more
Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. more
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. more
More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. more
We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement. more![Email Marketing Insights: Budget and Tactic Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/310816-ddp-lg.jpg)
Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. more
Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. more
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. more
Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost. more![How to Optimize Your Email Production Workflow [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160820-optimize-your-email-production-workflow-infographic-lg.jpg)
What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. more![Go for the Email Gold by Using These Winning Strategies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160613-go-for-the-gold-in-email-marketing-infographic-lg.jpg)
Win more business by using these medal-worthy email marketing strategies. more
Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. more
Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. more![How Retailers Use Welcome Emails to Engage Consumers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260716-ddp-lg.jpg)
Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. more
E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. more
Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. more
To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. more
MarketingProfs uses single