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- PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application. more
- Content is still king. But what beyond content must be included to ensure success? more
- The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign. more
- Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success. more
- More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you should know about? more
- The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter? more
- What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out. more
- Permission marketing takes on many forms. You need to know the differences and make sure you practice the right one. more
- Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix? more
- Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead. more
- There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat. more
- A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion. more
- How do you go back to selling cars, clothes and computers after the attacks on America? more
- Still out of cash..use your creativity! Here are some ideas to get you going. more
- "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience. more
- You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility. more
- Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style. more
- Marketing on the internet is no different than traditional marketing, at least that's our view. more
- What does Dale Carnegie have to do with ebiz? The people at Grokdotcom.com think there is a lot you can learn from this old master of people skills. more
- A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign. more
- Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships with your customers and potential customers. more
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