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- Previously, the author talked about everything you always wanted to now about securing customer testimonials. But once you have them in hand, it’s what you do with them that really counts. more
- our email marketing messages are competing with every other message appearing in a customer's inbox. Here’s a simple test to see if your message will get the mindshare it needs. more
- You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, and so on. Now you have to get qualified visitors to your site, and (more importantly) keep them coming back. ... more
- E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted. more
- Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. more
- In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email marketing arena. More than that, we’ve also divined the true secret of marketing via electronic mail. more
- Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is now time for a planning renaissance. more
- Why most people dislike spam more than unsolicited direct paper mail comes down to three simple reasons. more
- If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on your list. more
- PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application. more
- Content is still king. But what beyond content must be included to ensure success? more
- The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign. more
- Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success. more
- More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you should know about? more
- The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter? more
- What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out. more
- Permission marketing takes on many forms. You need to know the differences and make sure you practice the right one. more
- Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix? more
- Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead. more
- There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat. more
- A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion. more
- How do you go back to selling cars, clothes and computers after the attacks on America? more
- Still out of cash..use your creativity! Here are some ideas to get you going. more
- "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience. more
- You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility. more
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