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Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. more
Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the week leading up to retailers' big sales? more
Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science. more
From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions. more
It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you do exactly that. more![Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151027-email-marketing-strategies-to-scare-your-competition-infographic-lg.jpg)
Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition. more
There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. more
How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale. more
Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path. more
Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world. more![Four Ways to Supercharge Your Holiday Email Strategy [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/131015-ddp-lg.jpg)
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner. more
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? more
Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement. more
The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact. more
Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response. more
We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic. more
Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals. more
There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience? more![How Instagram Images Enrich the Email Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150919-instagram-images-for-email-marketing-infographic-lg.jpg)
Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused. more
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox. more
Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. more![The What, When, and Who of Successful Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150901-who-what-when-why-of-email-marketing-infographic-lg.jpg)
What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor. more
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? more
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. more
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. more
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