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Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world. more![Four Ways to Supercharge Your Holiday Email Strategy [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/131015-ddp-lg.jpg)
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner. more
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? more
Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement. more
The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact. more
Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response. more
We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic. more
Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals. more
There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience? more![How Instagram Images Enrich the Email Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150919-instagram-images-for-email-marketing-infographic-lg.jpg)
Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused. more
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox. more
Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. more![The What, When, and Who of Successful Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150901-who-what-when-why-of-email-marketing-infographic-lg.jpg)
What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor. more
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? more
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. more
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. more
Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. more
Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. more
What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? more
Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. more
When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information. more
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. more
Most Millennials prefer emails for staying in contact with companies. Surprised? If so, you may need to change how you reach out to this email-loving generation. more![Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150714-welcome-emails-infographic-lg.jpg)
Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them. more![10 Easy Ways to Improve Your Email Open Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15077-improve-your-email-open-rates-email-marketing-infographic-lg.jpg)
Boost your email's chances of being opened by following these quick email marketing tips. more
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