Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot. more![How Marketers Can Use Technology to Excel at Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170202-infographic-lg.jpg)
New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out. more
People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers. more
At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths? more![The Perfect Cart-Abandonment Email [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190117-ddp-lg.jpg)
Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. more
There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations. more![12 Examples of Killer Email Campaigns From 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170105-infographic-lg.jpg)
Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year. more![America's Relationship With Work Email [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/211216-ddp-lg.jpg)
Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail. more
The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services. more
Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream. more
Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru. more
Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent. more![Keep It Clean: The Importance of Email-List Hygiene [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161203-infographic-lg.jpg)
Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked. more
How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan. more
Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. more![Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161126-infographic-lg.jpg)
For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive during the holidays. more
Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... more
Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. more
Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. more
White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe. more![How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161004-reap-subscribers-during-harvest-season-infographic-lg.jpg)
Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season. more
Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore. more
In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them. more
Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services. more![How to Write an Email That Gets Opened, Read, and Responded to [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160920-writing-the-perfect-email-infographic-lg.jpg)
About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. more
MarketingProfs uses single