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Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. more
Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. more
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. more
More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. more
We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement. more![Email Marketing Insights: Budget and Tactic Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/310816-ddp-lg.jpg)
Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. more
Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. more
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. more
Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost. more![How to Optimize Your Email Production Workflow [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160820-optimize-your-email-production-workflow-infographic-lg.jpg)
What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. more![Go for the Email Gold by Using These Winning Strategies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160613-go-for-the-gold-in-email-marketing-infographic-lg.jpg)
Win more business by using these medal-worthy email marketing strategies. more
Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. more
Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. more![How Retailers Use Welcome Emails to Engage Consumers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260716-ddp-lg.jpg)
Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. more
E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. more
Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. more
To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. more
What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer. more
Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. more
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well. more
Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? more
Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns. more
Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent data from Return Path. more
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. more
Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado. more
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