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Marketing Articles: Graphic Design

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  • Does Your Logo Meet These Five Brand Rules?
    by Tara Hornor
    Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide the process of creating or updating your logo. more
  • How to Tell a Visual Story (Even You, B2B): A Marketer's Guide
    by Ann Handley, Nick Westergaard
    As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind. more
  • Your Guide to Getting Started With Digital Signage
    by Todd Hemme
    When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, and these marketing tips will help you create an ongoing digital display strategy. more
  • What You Need to Know About Printing, Including Costs
    by Debbie Simpson
    We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know to make good choices when purchasing printed materials. more
  • How to Design Your Business Card With Psychology in Mind [Infographic]
    by Verónica Jarski
    When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card includes these top 5 elements of the well-designed business card. more
  • Your Brand and Nine Legal Issues Related to Patent, Trademark, and Copyright
    by Brett Gold
    Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy. more
  • How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]
    by Christian Gulliksen
    Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your bases? more
  • Six Steps to Developing Creative Executions Efficiently
    by Adam Garson
    However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the madness. more
  • Using Subject-Line Symbols to Get Noticed
    "In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a hidden email talent is the use of symbols in subject lines. Since few email marketers are using subject-line symbols, they can be a great ... more
  • How Marketers and Designers Can Work Together More Efficiently
    by Adria Saracino
    Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ways in which marketers and designers are similar, where their differences lie, and what they can do to minimize conflict ... more
  • How to Put Some Oomph Back in Your Email Campaigns
    When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the same campaigns they've seen a thousand times. "Whether you want to shake things up or simply polish off the dullness," writes ... more
  • Pinterest Lessons for Better Web Design
    We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a big one: According to Babar Suleman, writing at The Daily Egg, "Pinterest's meteoric rise to social media ubiquity is powered by its ... more
  • How to Pin With Purpose on Pinterest
    Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But how effectively are businesses sharing their visual content on Pinterest? Unfortunately, not very. Most companies grab images from wherever they ... more
  • Five QR-Code Marketing Mistakes and How to Fix Them
    Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable. According to Wilkerson, there are five common mistakes being made by QR-code marketers that are turning ... more
  • Five Tips for Case-Study Videos That Get Results
    We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today's business success stories. So how do you make a crowd-pleaser video that gets real results? ... more
  • Picture This: Acquisition Email That's More Visual
    by Eric Didier
    Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of Instagram) or the rise of Pinterest. However, we forget that email, too, is a social medium. So now is a ... more
  • Make a Picture Worth a Thousand Conversions
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, as they possibly can. Against that daily data barrage, the use of imagery can pay off big, KISSmetrics tells us in ... more
  • Four Tips for Turning a Website Design Into a Brand Experience
    Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning website design pixels into a brand experience for users. Here are our favorite bits of advice from the article: Embody what you ... more
  • Create Colorful Visual Content―Without Busting Your Budget
    The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content? Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ... more
  • Six Ways Brands Are Optimizing Facebook Timelines
    by Mark Cooper
    Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance. more
  • Three Email Copywriting Tips for Non-Pros
    Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages without a solid knowledge of what works and what doesn't. So, what must you know? In a post at his blog, pro ... more
  • Six Takeaways From a TEDx Event: Experiential Marketing Done Right
    by Magdalena Georgieva
    Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing. more
  • How to Choose Stock Images for Your Email Campaigns
    "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," writes Jessica Hughes in a guest post at the Emma blog. "In short, looks count," she says. When you're selecting stock ... more
  • Usability Testing on a Dime: A Three-Week DIY Plan
    by Tim Ash
    Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks. more
  • Four Ways to Optimize Your Email's Call to Action
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more

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