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Marketing Articles: Graphic Design

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  • How to Choose Stock Images for Your Email Campaigns
    "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," writes Jessica Hughes in a guest post at the Emma blog. "In short, looks count," she says. When you're selecting stock ... more
  • Usability Testing on a Dime: A Three-Week DIY Plan
    by Tim Ash
    Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks. more
  • Four Ways to Optimize Your Email's Call to Action
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
  • Four Ways Small Businesses Can Make a Big Email Splash
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
  • Four Tips for Mobile Email Design
    "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, chances are your recipient might view your email ... on a mobile phone as well as on their desktop." To help you ... more
  • Four Tips for Mobile SEO
    "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
  • Time-Tested Tips and Tools for Faster Blogging
    In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world," they note, "not another computer task."  Best practices for blogging haven't ... more
  • Five Ways to Make Your Website Tablet-Friendly
    You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more
  • Five Email Design Must-Haves
    The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent email offers. "Without a well-crafted, clear and consistent design for your brand, your email is going nowhere in a hurry," ... more
  • Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]
    Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty programs with business goals. more
  • Six Crucial Factors of Mobile App Development
    Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great idea; instead, they see challenges and unplanned costs. It's time to educate yourself about such obstacles, so your next app proposal ... more
  • Turn Your Data Into Infographics: Five Cool Tools
    One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you get your data across in an eye-catching way that resonates, Fast Company offers a list of five tools businesses can ... more
  • Five Ways to Search-Optimize Your Images
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a post at Graywolf's SEO Blog. Thanks to Google's universal search results, images can help you show up on the first ... more
  • Marketers Playing It Too Safe (Creatively)
    In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. more
  • Worst-Practices: Anatomy of an Awful Ad
    by Barry Densa
    When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and offensive), this ad is it! Here's what not to do ... more
  • How to Plan a Successful Website Redesign
    by Andrew Follett
    Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important weapon in your marketing arsenal, make sure you have a well-defined plan for success. more
  • Four Reasons to Revive the Bulky Direct Mail Piece
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," writes Dean Rieck at Direct Creative. "Thick #10's, fat 6×9's, and beefy 9×12's once stood atop the mountain of attention-grabbing ... more
  • Draw a Picture With Your Data
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through ... more
  • What You Can Learn From the Gap's Logo Debacle
    Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard Business Review, for good reason:  "The new logo reeks of something designed not just by committee," he says, "but by ... more
  • How to Ensure Your Messages Render Correctly
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly across all ISPs and Browsers on PCs, Macs, iPads," writes Kimbery Snyder at the Bronto blog. "ISPs are always changing ... more
  • Four Lingering Myths About Video-Email Marketing
    by Andy Shore
    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your ... more
  • Two Ad-Design Rules to Make Your Brand Message Stick
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But because of rising "media noise" due to competing advertisements and "active ad avoidance by consumers," it has become challenging for ... more
  • Improve Your Website by Removing These Four Things
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete as soon as possible from your site. Here are a few items that deserve immediate elimination: Complicated animation. There's little ... more
  • Tips for Creating Traffic-Stopping Tradeshow Booths
    by Stephanie Janard
    If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a bit like a carnival barker in your efforts to lure ... more
  • Shattering Five Branding Myths
    by Maria Ross
    When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on a budget is more than possible, and dispelling these five ... more

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