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Marketing Articles: Graphic Design

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  • I'm Too Sexy for My Shirt
    Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are more likely to see well-toned bodies than actual product shots. But this attitude-driven approach can create some problems. For instance, ... more
  • You Sure Are Testy These Days
    Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says Debra Ellis in an article at MarketingProfs. "The only way you will know the best strategy for your organization is ... more
  • Beware the Spaminator
    The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your messages! In a recent MarketingProfs article, Debra Ellis discusses three distinct deliverability hurdles faced by today's email marketers. Meet the spaminators: ... more
  • Do What I Say AND What I Do
    When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking a number of the recommendations we'd been advocating for so long," he notes, "and it was time to remedy that." ... more
  • Seven Words That Will Make Your Web Site Worth Viewing
    by Jerry Bader
    What are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are the seven words that will make your Web site worth viewing? more
  • A Tale of Two Emails
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. "Almost identical, really. Both are very image-heavy, both came from brand-name clothing retailers, both include simple calls to action, both ... more
  • Four Reasons Why Your Brand Needs a Visual System
    by Gwyneth Dwyer
    What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic importance of a consistent visual style... but fall short on implementation, especially when there are multiple in-house or agency creative teams. more
  • Go gif in a Jiffy!
    "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog says, "if you don't have the marketing budget for certification, you can always try … converting video to an animated ... more
  • Cool Cloaking Device!
    Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An untold number of expensive Web sites out there are beautiful to behold, but rarely seen by searchers. To help clarify ... more
  • Nah, That's Not Just an Ad. Is It?
    You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free lunch" has become stat quo: nobody wants to pay for TV shows, movies or SNL video clips anymore. They want ... more
  • Now, That's a Powerful Presence!
    A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As David Salinas says in a recent MarketingProfs article, if you design a great-looking, user-friendly site with well-written marketing copy that ... more
  • Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2
    by Peter Sena
    This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites. more
  • Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 1
    by Peter Sena
    Good site design starts with an idea—not with a technology. In today's internet obsessed world, far too many people are becoming more focused on the latest and greatest Web 2.0 buzzwords than on the fundamental purpose of the Web site. Whether that purpose is to provide information or allow for ... more
  • Don't Settle for Web Site Mediocrity
    by David Salinas
    A Web site has to accomplish only two basic things to deliver success for your business—and those two things are mission-critical. A successful Web site must be built from the ground up to attract and capture: first, the attention of your target audience and, second, the attention of the major ... more
  • You Look Mahvelous!
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover, we use (sometimes erroneous) mental shortcuts to make inferences about how much a given product contains. For example, a well-documented ... more
  • OMG, that looks good!
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren McDonald, this presents something of a quandary for email marketers. While everyone likes the idea of customers having access to ... more
  • Cut the Mystery Man Act
    Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at the end of the ad, once you've intrigued them? One might think that it's better to create some mystery. (After ... more
  • 11 Tips to Align PC and Mobile Email Design
    by Loren McDonald
    The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email that looks so great on your PC may look like a garbled mess on the phone. These HTML cross-platform optimization tips ... more
  • Do You See What I See?
    It would be terrific if email marketers had universal standards for the creation of all their html messages. In the absence of such comprehensive guidelines, Winston Bowden offers some fundamental design rules as a jumping-off point: Aim for a width of 600 to 620 pixels. Use CSS inlinks ... more
  • Fundamental Design Rules for Email Marketing Success
    by Winston Bowden
    Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental design rules that should be applied. This article reviews some ... more
  • On-the-Fly Creativity
    You spend most of your day trying to be creative, but do you ever stop to ask yourself what creativity is? With a white board, a few markers and a techno soundtrack, Tate Linden uses the written word to express and modify his thoughts on the subject. And because it's ... more
  • Why Google's New Web Browser Chrome Matters to You
    by David Felfoldi
    Last week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages. Here's an introduction of Chrome for the layman. more
  • Case Study: How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateral
    by Nettie Hartsock
    Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
  • Case Study: How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumers
    by Nettie Hartsock
    You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will. more
  • by Gary Levitt, Rob Lubow
    The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more, more, more. This misguided pursuit of increased visibility merely ... more

Results for All Content » Marketing Articles » Graphic Design: 176 - 200 of 245

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