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Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more![What Makes Employees Happy at Work? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/181116-ddp-lg.jpg)
Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half. more
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? more
Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce. more
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. more![What Motivates, Challenges, and Infuriates Office Workers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/041116-ddp-lg.jpg)
The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research from Workfront. more
In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be. more
Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense. more![Trick or Treat Your Way Into Halloween Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161029-trick-or-treat-your-way-into-halloween-sales-infographic-lg.jpg)
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. more
Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. more
Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. more
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity. more
How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use. more![10 Ways to Make Your Marketing Meetings More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161022-10-ways-to-make-marketing-meetings-more-productive-infographic-lg.jpg)
Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones. more
US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. more
It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. more
Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. more
To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. more
Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? more
Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. more
Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit. more
Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, and advertising of TV brands? more
Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
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