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In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company. more
Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem. more![The Rise of Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150519-the-rise-marketing-automation-infographic-lg.jpg)
The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity. more
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives. more
Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women Business Owners (NAWBO) and Web.com. more
Know when your company needs to bring in outside digital marketing resources. more
Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues. more![Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150425-a-diagnosis-for-marketing-performance-management-infographic-lg.jpg)
Most marketers are facing constant scrutiny regarding their performance and contribution. Very few, however, are responding to it in a way that inspires confidence. more
Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door? more
Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work. more
What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it. more
Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level. more
Still on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so. more![Marketing and IT Execs Collaborating More [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300315-ddp-lg.jpg)
More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group. more
Interested in white-labeling? Then make sure you weigh these pros and cons. more
Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing. more
Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs. more![Why Marketers Need Professional Development [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150317-rocking-professional-development-for-marketers-infographic-lg.jpg)
The more skills marketers have, the more they can contribute to your company's success and their own career. more
As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there. more
Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both. more
This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!). more
Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp. more
Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI. more
Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group. more
Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? more
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