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Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp. more
Marketing and IT come from different worlds, with different problems and languages. But they're more powerful when they stop warring and start collaborating. more
Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI. more
Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group. more
Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? more
B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud. more
Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these 11 steps first. more
These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action. more
The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead. more
Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them. more
Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at data-related challenges marketers face today. more
Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best way to gather competitive intelligence? more![How Marketers Feel About Workplace Changes [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060215-ddp-lg.jpg)
Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative Group. more
When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers? more![How Creative Collaboration Has Evolved [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/how-creative-collaboration-has-evolved-infographic-peek.jpg)
Technological advancements keep making creative collaborations easier and more efficient. Here's a look at the history of creative collaboration and where it's heading. more
Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't! more
Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do? more
Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do you keep the company's most creative team performing at their best? more
Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's Internet and American Life Project. more
How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness the power of employee advocacy. more![What Sales Pros Want From Product Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/wizeline-dreamforce-infographic-peek.jpg)
More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers. more
From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench. more
We recently conducted a study to find out why organizations hire agencies, what those companies look for, and how agencies can position themselves. more
Thinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money. more
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance. more
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