Go PRO Now
Get unlimited access to all of our exclusive marketing resources
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend. more
Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help. more
Creative collaborations can be challenging when employees work remotely. The following tips can help remote workers facilitate brainstorms and creative sessions. more
Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray. more
If all your company's ideas are coming straight from the C-suite, you're probably stifling creativity. Here are five tips for breaking that vise and unleashing creative thinking from your marketing team. more
Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts. more![Construct a Rocking Marketing Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160223-construct-a-marketing-machine-like-a-rockstar-infographic-lg.jpg)
Is your marketing team rocking it? A stellar team is made up of strong talent willing to collaborate to drive audiences wild. Here's a look at the various roles of a marketing dream team. more
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away. more![Nine Ways to Have More Effective Meetings [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160213-how-to-have-more-productive-meetings-infographic-lg.jpg)
Think meetings are boring, unnecessary wastes of time? Then you're doing them wrong. Check out these tips for making meetings productive. more
Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer. more
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report. more
The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. more![How Agile Marketers Operate [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160130-agile-marketing-infographic-preview.jpg)
Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing. more
In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews. more
If you decide to fix even one of the following mistakes, you will see better results for you and your business. more
Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing. more
As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control. more
Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one. more
This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one cohesive unit. more![How Digital Marketing Will Change in 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/11216-predictions-for-digital-marketing-in-2016-infographic-lg.jpg)
Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing. more
If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly. more
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually. more
A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time. more
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. more
One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the notion. more
MarketingProfs uses single