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What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices. more
How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure. more![How to Make Your Workplace Meetings More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150629-tips-for-productive-meetings-infographic-lg.jpg)
Was the last meeting you had a short, focused exchange of ideas and plans? Probably not. Most meetings waste time and resources. But productive, focused meetings are possible. more
Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly when they want it. more
Free file sharing and unencrypted emails are quick and easy to use, but they can create a huge security risk for businesses that use them. more
Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership. more
Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services. more
Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. more
To remain competitive, brands today must be as innovative with their product launches as they are with the products themselves. more
As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position? more
To create a culture of innovation at your company, first make sure it has these crucial organizational traits. more
Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers. more
In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company. more
Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem. more![The Rise of Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150519-the-rise-marketing-automation-infographic-lg.jpg)
The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity. more
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives. more
Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women Business Owners (NAWBO) and Web.com. more
Know when your company needs to bring in outside digital marketing resources. more
Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues. more![Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150425-a-diagnosis-for-marketing-performance-management-infographic-lg.jpg)
Most marketers are facing constant scrutiny regarding their performance and contribution. Very few, however, are responding to it in a way that inspires confidence. more
Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door? more
Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work. more
What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it. more
Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level. more
Still on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so. more
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