MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: General Management

Access thousands of our general management online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Meet-Cute
    Few of us look forward to meetings—especially when we consider what we won't accomplish while we spend a depressingly unproductive hour in that conference room down the hall. "Meetings are disruptive," says Ryan Stephens at his blog. "Sure they might break up a long Friday afternoon while you're anticipating your ... more
  • I've Got Your Back
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few businesses are so recession-friendly, we suspect. So, for the rest of us, Densa has a five-point strategy for helping our customers, ... more
  • Five Risks to Take in '10
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and potential of target markets and the paid-search channel. As a remedy, he suggests five investment or expansion "risks" that could ... more
  • There's No Quick Fix for That
    In a post at the Build a Sales Machine blog, Aaron Ross predicts that B2B boards and VPs of sales will repeat a "fatal mistake" in 2010. They'll assume this "old bedrock sales principle" still holds true: "If I need to double revenue growth, I need to double my sales ... more
  • A 12-Step Guide for Driving Marketing Action With Data
    by Laura Patterson
    Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react. more
  • Marketing Process as Art—Not!
    by Mitchell Goozé
    Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is important. more
  • When Pizza Turns a New Leaf
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with food, and the video wound up on YouTube. Domino's responded swiftly enough, both terminating the employees and releasing an apologetic YouTube video ... more
  • I Chat for a Good Cause
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, though, the news is not all bad. "With the right marketing mix, savvy nonprofits are able to leverage social-media marketing ... more
  • All in Good (SEO) Time
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in one year online. To help search marketers keep up, Gibbon offers seven ways to stay on top of the competition in the ... more
  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints
    by Bryce Marshall
    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an ... more
  • All Together, Now, Brand!
    As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the process, you have even determined that you need a new name or a new way of talking about what you ... more
  • Case Study: Lessons From Martin Guitars: Three Ways to Survive a Downturn
    by Kimberly Smith
    C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
  • I Knew You'd Be There for Me
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points users to the nearest bar serving Stella. Run searches by ZIP Code, or switch the augmented reality feature on—and have ... more
  • Give 'em What They Want Today!
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably convenient and efficient. After all, customers can browse, comparison-shop and make purchases from the comfort of their favorite chair. But—despite ... more
  • Companies Embrace SaaS for CRM
    As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the most widely adopted application of SaaS, according to a study from Avanade. more
  • How to Be Successful With New Web Initiatives
    by Christian Shea
    One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in mind. This article outlines project phases that you need to ... more
  • Taking Groupthink Up a Notch
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups is a new feature at the site that lets users build sponsored collectives. Simply establishing a non-branded LinkedIn group is still ... more
  • May I Make This Annoying for You?
    "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed one for a gift, so I thought … great, I'll just get it here." Thus began the exasperating process of completing ... more
  • That's Mine! My Name's on It!
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't ... more
  • Media and Marketing M&A Surge in 2H09
    Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing & technology companies––is restoring confidence in M&A in 2010, according to The Jordan, Edmiston Group. more
  • Keep Calm and Carry On
    It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to adopt a pessimistic view point," writes John Baldoni at Harvard Business Online, "but leaders owe it to their followers to ... more
  • Five Ways to Build Trust—and Tipping Points for Choice
    by Anthony Cirillo
    A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five steps. more
  • See Me During Office Hours
    During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If not, consider this: While you won't be able to put everyone's mind at ease, you may be able to improve ... more
  • Branded-Content Spend Reaches New High
    Marketers spent record highs on branded content in 2009––allocating on average 32% of their overall marketing, advertising, and communications budgets to the category––up five percentage points from the previous high of 27% recorded in 2007, according to a study from the Custom Publishing Council (CPC). more
  • Sounds Good to Me!
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of the best things that you can ever do for your email campaigns." He was particularly impressed by the follow-up he received ... more

Results for All Content » Marketing Articles » General Management: 876 - 900 of 1527

Previous 1 2  30 31 32 33 34 35 36 37 38 39 40 41  61 62 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!