Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: General Management

Access thousands of our general management online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Case Study: How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retention
    by Kimberly Smith
    While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher. more
  • It's a Brand New Day!
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time to tell your subscribers what they can expect on their next visit to your site. In a post at the ... more
  • Don't Just Use It, USE It!
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) market, currently dominated by BlackBerry. Already, iPhone's a fertile ad medium. From MySpace to Stella McCartney to the Associated Press, ... more
  • Boost That ROI Right Now!
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such drastic steps, you might want to consider his better option: "Instead of taking an axe to your marketing budget … ... more
  • I Resolve to Treat You Right
    Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a post at ClickZ, Stefan Pollard says there's no time like the present to improve your email marketing programs. He offers ... more
  • Riding Shotgun
    "Initially, I wanted to be the CEO because I wanted to make the decisions," says John Edwardson, CEO of CDW, in a video on ChicagoBusiness.com. "And one of the lessons I learned a long time ago was that if you make all the decisions, nobody will want to work for ... more
  • You Want to Cut What??
    It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now to protect it. William Leake of Apogee Search explains in a recent MarketingProfs article how to keep the axe from ... more
  • Five Ways to Fail at Attracting and Retaining Customers in 2009
    by Michael DiFrisco
    Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in the marketplace in 2009. That will really make an impact—and ... more
  •  Managing Millennials
    "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know very little about the corporate world, or how it operates." This generation—born between 1980 and 2000—is entering the workforce in ... more
  • Marketers, It's Time to Hop Off the 'Time Management' Treadmill
    by Stephan Spencer
    Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. more
  • No C Left Behind
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite understands the critical role played by email in facilitating sales and maintaining strong customer relationships," ExactTarget's Jeffrey Rohrs says. "You ... more
  • Welcome Home!
    "A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn your newcomer into a long-term subscriber." A proper welcome program speeds up engagement, notes McDonald, and reduces list churn "because ... more
  • A Toolbox for Brand Assessment and Repositioning
    by Bill Nissim
    To weather the current economic storm, companies must take a step back and assess their core business and brand for continued relevance. Dramatic changes in behavior by cash-strapped consumers have had an impact on respected brands ranging from Starbucks (closing 600 stores) to automotive giants, which have announced cutbacks in North ... more
  • Don't Wash Your Hands, OK?
    In a recent post at eMagine's B2B Web Strategy blog, Matt Roche warns about the dangers of outsourcing your PPC campaigns—and then washing your hands of them. Oftentimes, when B2B marketers choose to turn things over to outsiders, he says, "they feel they never need to worry about [PPC] ever ... more
  • Case Study: How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goals
    by Kimberly Smith
    In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals. more
  •  You've Been Punk'd ... and Wiki'd
    When Ann Handley waxed philosophical on the subject practical jokes in a post at Annarchy, her readers filled the comment section with stories of their own favorite stunts. Most were personal in nature, but Mike Volpe of HubSpot noted that some of his best work-related memories center not on business ... more
  • Shut Up and Listen. Please.
    "Most people are not very good listeners," write Don and Sheryl Grimme in The New Manager's Toolkit. The reason, the say, is that we spend our days juggling personal and professional issues, and find it difficult to focus entirely on those facing our employees and colleagues. When this happens, we ... more
  • Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs
    by Roy Young
    Leading companies do not subscribe to the notion that marketing is a discretionary expense. They know that there is business opportunity during economic downturns, and marketing can lead the way. more
  • My House or Yours?
    With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they seem less certain about, however, is whether to manage SEM campaigns in-house, or to outsource them. How do you determine ... more
  • Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputation
    by Roy Young
    During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, when the company's brand and reputation really took a hit. Recently she discussed with Roy Young her work to strengthen the ... more
  • Warren Buffett's Three I's
    As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online, Bill Taylor highlights a Warren Buffett interview on Charlie Rose in which the billionaire investor responds to the question "Should ... more
  • Guidelines for Choosing Online Marketing Technology
    by Charisse Tabak
    The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tool matches the objective. more
  • Staying on Top in a Downturn
    With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented last June in his Modern B2B Marketing blog. Here are seven of Miller's smart tips. 1. Use lead management to maximize ... more
  • A Clearly Good Marketing Plan
    "Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting dust." How ... more
  • Marketing Champion Focused on Customer Analytics: Q&A With Paul Barsch, Marketing Director of Teradata
    by Roy Young
    Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams to define, build, and bring new offers to market. A self-described "information junkie" with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring ... more

Results for All Content » Marketing Articles » General Management: 1051 - 1075 of 1523

Previous 1 2  37 38 39 40 41 42 43 44 45 46 47 48  60 61 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!