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Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes? more
Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and get a new one. more
Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group. more
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. more
Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage. more
Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract. more![How Online Forms Can Anchor Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160906-how-online-forms-can-anchor-your-business-infographic-lg.jpg)
Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady. more
The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? more
By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. more
From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore. more
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. more
Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? more
You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. more
Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work better. more
Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. more
Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.) more
Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may surprise you. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy. more
Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. more
Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. more
More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. more
Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It should be. more
Marketers often forget what the real purpose of a KPI is. They may set the wrong KPIs or forget what they are supposed to measure. more
Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. more
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