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Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group. more
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey. more
Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. more
Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. more
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. more
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... more
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more![What Makes Employees Happy at Work? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/181116-ddp-lg.jpg)
Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half. more
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? more
Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce. more
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. more![What Motivates, Challenges, and Infuriates Office Workers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/041116-ddp-lg.jpg)
The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research from Workfront. more
In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be. more
Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense. more![Trick or Treat Your Way Into Halloween Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161029-trick-or-treat-your-way-into-halloween-sales-infographic-lg.jpg)
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. more
Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. more
Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. more
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity. more
How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use. more![10 Ways to Make Your Marketing Meetings More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161022-10-ways-to-make-marketing-meetings-more-productive-infographic-lg.jpg)
Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones. more
US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. more
It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. more
Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. more
To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. more
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