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Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker. more
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight. more
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners. more
You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but it can also be a risk. You need to clearly weigh the potential pros and cons. more
What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals? more
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try. more
In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing Solutions. more![Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170314-infographic-lg.jpg)
Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very question. more
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. more
For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. more![What Makes a Good Boss? Follow This Flowchart to Find Out [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170216-infographic-lg.jpg)
What makes a good (or even great) boss? Are you one... or do your leadership and management skills need work? Find out by answering the questions in this flowchart infographic. more
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. more![The Cost of Running a Marketing Automation Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170208-infographic-lg.jpg)
The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well. more
Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge. more
Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group. more
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey. more
Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. more
Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. more
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. more
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... more
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more![What Makes Employees Happy at Work? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/181116-ddp-lg.jpg)
Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half. more
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? more
Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce. more
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. more
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