Marketing Articles: General Management

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Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]

by Laura Forer

General Management
Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make your employees' remote work experience smoother. more
How to Motivate Your Employees [Infographic]

by Laura Forer

General Management
Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager. more
The First 90 Days: Onboard Sales Reps for Success [Infographic]

by Laura Forer

General Management
The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully. more
The Building Blocks of Employee Advocacy [Infographic]

by Laura Forer

General Management
Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started. more
Corporate America's Most Broken Internal Processes

by Ayaz Nanji

General Management
More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex. more
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

by Laura Forer

General Management
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares. more
Cyber Security for Marketers: Four Tips to Get Started

by Esther Jeohn

General Management
Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences? more
Does This Really Need a Meeting? [Infographic]

by Laura Forer

General Management
So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings and see what you get done with all that extra time. more
Super Distracting: How Big Sporting Events Impact Productivity

General Management
Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team. more
Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]

by Laura Forer

General Management
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018. more
Eight Simple Ways to Handle Negative Thoughts and Emotions at Work [Infographic]

by Laura Forer

General Management
Everyone has bad days at work that lead to negative thinking, but learning to manage those thoughts and turn them into opportunities can help you advance your career. more
Nine Ways to Motivate Your Remote Team [Infographic]

by Laura Forer

General Management
Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited. more
How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

by Mollie Kuramoto

General Management
Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. more
How Millennial, Gen X, and Boomer Employees Are Viewed at Work

by Ayaz Nanji

General Management
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? more
Do More Working Hours Equal a Healthier Economy? [Infographic]

by Laura Forer

General Management
Working more hours doesn't necessarily lead to a more productive economy, as this infographic shows. Take a look to see which countries are the most productive and which are the least. more
An Eight-Step Guide to Building Your Marketing Budget

by Matt Davis

General Management
It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter. more
15 Ways to Manage Your Time Wisely [Infographic]

by Laura Forer

General Management
Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that. more
Avoid These Four Marketing Budget-Planning Mistakes This Season

by J.J. Kardwell

General Management
Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make. more
The Most Common Marketing Organizational Structures

by Ayaz Nanji

General Management
What are the most used marketing organizational structures? How do these approaches correlate to revenue growth? more
The Actionable Guide to Building an Effective Content Team (And How to Nurture It)

by Mayowa Koiki

General Management
The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done. more
The Power of Employee Social Media Advocacy [Infographic]

by Laura Forer

General Management
Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy. more
Four Essential Success Factors for Transforming Marketing Into a Center of Excellence

by Laura Patterson

General Management
Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how to turn your marketing organization into a CoE. more
Valuable Employee-Recognition Tips [Infographic]

by Laura Forer

General Management
All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts. more
The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

by Ayaz Nanji

General Management
Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront. more
10 Website Go-Live Tips to Ensure a Smooth Launch

by Brian Shilling

General Management
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition. more