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- Are you ready to start working together with your IT department? more
- You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential to your success. That's where EQ comes in. more
- This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad management decisions and inferior customer service during financial difficulty? more
- Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives. more
- While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs. more
- Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for competitive data? more
- Business is about people, not machines. It is about relationships, not transactions. more
- What's your single best source for competitive data? Also, read your replies to the previous dilemma: which should come first, branding or sales? more
- It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn’t always happen. more
- How do you keep a successful marketing process on an even keel when internal struggles threaten to shut it down altogether? more
- his issue’s marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity. more
- There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words. more
- This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice. more
- In today’s unpredictable world, big businesses can no longer afford to shelter the steadfast and specialists. Big businesses and their employees must learn to "island-hop" to remain competitive. more
- Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to branding success. more
- The Internet has changed how organizations manage. Historically, management was focused on “walking and talking.” Today, “reading and writing” are becoming more and more central. more
- The Web may once have been the almost exclusive domain of techies. Today, it is increasingly the domain of communicators. more
- While the Dallas Mavericks came *this close* to the NBA finals, the better story is how Mark Cuban bought a clunker of an NBA team in 2000 and overhauled it into the best -- operationally and marketing-wise. more
- ere are five ways you can ensure you are prepared to offer true integration to your clients. more
- Some say that to relax, good presenters visualize the audience naked. But in fact, great speakers strip for their audiences. more
- At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn from them. more
- Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test? more
- Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant impact. more
- With Barry Diller's latest purchase, Lendingtree.com, it’s time to look for a pattern in his purchases, and uncover some clues you might benefit from in developing your own Internet strategy. more
- Companies with a cause -- with a policy of making the world a better place -- often create emotional connections with customers. Those customers in turn tend to become its advocates and biggest supporters -- yes, its evangelists. more
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