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- The traditional advertising agency is now facing competition on all fronts. more
- Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts? more
- To help manage more complex marketing processes, marketers are increasingly turning to software technology known as MOM, or Marketing Operations Management. Here are 10 frequently asked Q&As about the technology. more
- Marketers worth their salt must follow these commandments if they are to find the Promised Land. more
- How do you convince customers to buy in this time of uncertainty? And most importantly, how do you convince them to buy from you? more
- Both large and small companies are missing opportunities to integrate blogs into the marketing mix. more
- Here are the top five mistakes that product managers can make to ensure their products fail. more
- nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their groove back? Also this week, read your answers to: How do I manage the creation of a presentation when there ... more
- hat's your definition of segment identification? What's a unique selling proposition? Add your own two cents to this week's discussion of marketing definitions. Also this week: How do you convince management to budget for training? more
- It’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing. more
- Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer. more
- While technologists may be well prepared for digital convergence, lawmakers seem to have been caught by surprise. more
- This week, add your own two cents to the current dilemma: How can recent grads or those looking to change careers break into marketing? Also this week: Help! We’re getting flattened by a boss’s steamroller! more
- Storytelling is a powerful communication tool that marketing and advertising professionals use to promote their companies’ products or services. But stories are also effective as a leadership tool. more
- This week, add your own two cents to: What's the best way to avoid becoming a media dinosaur, long forgotten when the next story is covered? Also this week: What do you do when everyone (from the CEO to the mailroom clerk) has an opinion about marketing? more
- nowing of dream financiers is one thing, but getting to them is another thing altogether. more
- Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking? more
- While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful. more
- ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a road map? more
- n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their marketing strategy. more
- s it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads? more
- While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities. more
- When we build new Web sites, brochures and logos for our organizations, we scrutinize them with fanatical zeal. The problem comes when we get overly caught up in the graphic design process. more
- tock market analysts say that a company’s past performance is no indication of their future returns. Well, it’s the same story in strategy and marketing. more
- The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's no longer adequate. more
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