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- Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list? more
- Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk. more
- It's hard enough to sell in this economy, isn't it? That's especially true when you need to battle age-old IT sales myths. more
- It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial. more
- Mistranslation (words, gesture, small nuances) can sabotage your best global marketing efforts! Here are some major league gaffes and how to avoid them. more
- I guess I'd better do some marketing. Does that sound familiar? Then you're a binge marketer. And as doctors tell us, binging is rarely healthy. more
- Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps. more
- Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's a proven way to get great ideas. more
- You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. Then read on. more
- Branding is not just about products and companies. Manage your personal brand and you can effectively lead others. more
- The future has arrived. Dot-com mania, driven by prestalgia, was the sizzle. What will be the steak? more
- You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands. more
- The behemoths of corporate consultancy still pay "analysts" to write silly reports full of long words and outlandish predictions. Are consumers really going to shop as much as they say? more
- "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience. more
- Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on. more
- Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales. more
- Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much? more
- Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally? more
- Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to attract readers, despite information that is total nonsense. more
- The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still relevant. more
- This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs. more
- Here is the process of proper marketing in three steps more
- Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on the subject. more
- We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web. more
- Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to an end? more
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