Go PRO Now
Get unlimited access to all of our exclusive marketing resources
How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take? more
Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms. more
Value creators know how to achieve positive business results and gain CEO support by doing these four things better than anyone else. Here's a look at each area and why it matters. more
When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong PR agency. more
B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team. more
Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. more
Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective. more
Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. more
Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed. more
When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins. more
Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change. more
Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how. more
Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss. more
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process. more
Not all data-management platforms offer robust cross-channel attribution measurement as part of their integrated stack. To evaluate whether a DMP does, ask these questions. more
Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control. more
Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to use it. more
Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing? more
Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks. more
Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business. more
Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship. more
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend. more
Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help. more
MarketingProfs uses single