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A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. more
Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage. more
Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract. more![How Online Forms Can Anchor Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160906-how-online-forms-can-anchor-your-business-infographic-lg.jpg)
Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady. more
The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? more
By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. more
From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore. more
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. more
Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? more
You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. more
Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.) more
Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may surprise you. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy. more
Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. more
More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. more
Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It should be. more
Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. more
Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship. more
More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back? more
Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery. more
Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more productive with these 17 handy tools. more
Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth. more
Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? more
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. more
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