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Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change. more
Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how. more
Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss. more
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process. more
Not all data-management platforms offer robust cross-channel attribution measurement as part of their integrated stack. To evaluate whether a DMP does, ask these questions. more
Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control. more
Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to use it. more
Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing? more
Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks. more
Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business. more
Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship. more
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend. more
Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help. more
Creative collaborations can be challenging when employees work remotely. The following tips can help remote workers facilitate brainstorms and creative sessions. more
Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray. more
If all your company's ideas are coming straight from the C-suite, you're probably stifling creativity. Here are five tips for breaking that vise and unleashing creative thinking from your marketing team. more
Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts. more![Construct a Rocking Marketing Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160223-construct-a-marketing-machine-like-a-rockstar-infographic-lg.jpg)
Is your marketing team rocking it? A stellar team is made up of strong talent willing to collaborate to drive audiences wild. Here's a look at the various roles of a marketing dream team. more
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away. more
You'll better connect with customers and garner more business when you stop making these 10 online marketing mistakes. more
Though popular with marketers, typical online polls and focus groups produce data that distorts consumer sentiment. A better choice for gathering data is swarm intelligence. more![Nine Ways to Have More Effective Meetings [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160213-how-to-have-more-productive-meetings-infographic-lg.jpg)
Think meetings are boring, unnecessary wastes of time? Then you're doing them wrong. Check out these tips for making meetings productive. more
Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer. more
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