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Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results. more
Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems. more
Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler. more
Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo. more
A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content. more
More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group. more
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. more![The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170509-infographic-lg.jpg)
Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a CGO focuses on. more![Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170503-infographic-lg.jpg)
Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy. more
Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from. more
Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way. more![How to Multitask Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170410-infographic-lg.jpg)
Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker. more
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight. more
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners. more
You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but it can also be a risk. You need to clearly weigh the potential pros and cons. more
What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals? more
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try. more
In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing Solutions. more![Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170314-infographic-lg.jpg)
Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very question. more
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. more
For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. more![What Makes a Good Boss? Follow This Flowchart to Find Out [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170216-infographic-lg.jpg)
What makes a good (or even great) boss? Are you one... or do your leadership and management skills need work? Find out by answering the questions in this flowchart infographic. more
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. more![The Cost of Running a Marketing Automation Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170208-infographic-lg.jpg)
The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well. more
Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge. more
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