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Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. more
More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. more
Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It should be. more
Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. more
Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship. more
More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back? more
Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery. more
Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more productive with these 17 handy tools. more
Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth. more
Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? more
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. more
Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps. more
Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. Success will require some trial and error, but you'll be on your way to finding quality talent if you follow ... more
Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to a recent report from Glassdoor. more
Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down? more
Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle. more
In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. more
There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories. more![How to Make Progress on Your Marketing Excellence Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160611-how-to-make-progress-on-your-marketing-excellence-journey-infographic-lg.jpg)
What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study. more
Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right. more
The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance. more
Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach. more
The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey. more![Common Challenges of Marketing-IT Collaborations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160524-how-well-are-your-creative-and-it-teams-working-together-infographic-lg.jpg)
Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging. more![How to Keep Client Projects on Track [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160521-how-to-keep-client-projects-on-track-infographic-lg.jpg)
Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them. more
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