Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right. more![The Payoff of the Partnership Between Marketing and Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190717-infographic-lg.jpg)
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more. more
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. more![Marketing Department Roles and Salaries [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190709-infographic-lg.jpg)
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries. more![Event Planning: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190625-infographic-lg.jpg)
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event. more
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker. more
Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead. more
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce. more![Game of Time: How to Slay Productivity-Killing Dragons [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190516-charts-lg.jpg)
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons? more
Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded. more
Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem. more
Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice. more
These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on its RFP projects? Use these six best-practices. more
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group. more
Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research from The Manifest. more- What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales. more
Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com. more![Is Workplace Competition Good for Marketers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190228-workplace-competition-lg.jpg)
Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group. more
Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan. more- Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing. more
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently. more![10 Ways to Build Trust With Employees [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/190103-infographic-proven-ways-to-build-trust-with-employees-sm.jpg)
Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees. more- Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there. more
- Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together. more
![Seven Challenges Plaguing the Modern Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/infographic-LG-workfront-lg.jpg)
What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this Workfront study. more
MarketingProfs uses single