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Marketing Articles: Market Research

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  • by Vahe Habeshian
    After much success at the box office, Marvel Publishing aims to jump-start falling comic book sales by digitizing its print A new Marvel site, Marvel Digital Comics , includes 2,500 archived vintage comics and will add 20 comics each Users pay around $10 a month to see comics in a ... more
  • by Vahe Habeshian
    In another twist on the social network arms , Bebo has announced Open Media, a platform of video channels offering free content from major broadcasters and other media Open Media touts a self service system allowing media companies to import their own player to their respective channel. Further, Bebo will ... more
  • by Vahe Habeshian
    43 Percent of IT industry executives say they believe 2008 IT budgets will be higher than in An additional 9 percent say budgets will be higher, according CDW Corporation's Information Technology Industry Straw Poll of 266 IT industry executives, taken at the 2007 Partner Summit, wp-att-2378" center" The Poll also ... more
  • by Vahe Habeshian
    FedEx has launched an online campaign called , which allows people to send digital files to friends in a virtual FedEx Created by Atmosphere BBDO, the site is part of FedEx's sponsorship of NASCAR car No. 11, driven by Denny Hamlin, according DM The microsite evolved from an interactive banner ... more
  • by Vahe Habeshian
    Luxury watch maker has launched the first online campaign in the company's 150-year history, The $1 million campaign is the largest online push from the company and is being planted on mainstream sites like CNN.com and NYTimes.com, as well as sites with a high-end lifestyle focus like The ads are ... more
  • by Vahe Habeshian
    In the fifties, radio deejays were the heroes — or villains — that "made" pop That tradition might return if , a new site for independent artists, becomes Unlike social music sites that feature an undiscriminating sea of bands, independent artists must apply to be featured on IndieSolo. If the ... more
  • by Vahe Habeshian
    US consumer confidence reached its lowest level in more than two years amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, The overall RBC CASH Index for November ... more
  • by Vahe Habeshian
    Oracle has unveiled a host of Web 2.0 tools for customers and employees at this year's Oracle OpenWorld conference in San The star of the offerings was Oracle , a social networking site for customers with idea voting, groups, user profiles, and Q&A The company also launched a wiki. Powered ... more
  • by Vahe Habeshian
    Postini, a Google , has updated its services to include automatic content-based encryption of sensitive Senior Product Manager Adam Swidler of Google also divulged intentions to expand Postini's compliance and security services to blogs, instant messages and wikis, according The Postini update Advanced analysis and reporting tools for tracking incoming ... more
  • by Vahe Habeshian
    Some marketers see an opportunity to exploit the language of sustainability by exaggerating consumer benefits and building misconceptions, Chairman-CEO Larry Light of Arcature, for Advertising Light points to the use of "Fresh" in food marketing as an "We know that people want fresh foods. Fresh is fabulous. But what does ... more
  • by Vahe Habeshian
    Connectivity leading to disconnectivityA mere six months after re-opening its doors, Boston-based agency Holland has agreed to purchase TPG Creative, a design firm also based in In the late '90s, Holland Mark was numbered among the largest independent agencies east of TPG will be rebranded Holland Mark Studios and feature ... more
  • by Vahe Habeshian
    CBS Outdoor and CBS Interactive have partnered for an ambitious Wi-Fi project that will allow advertisers to reach midtown Manhattanites and visitors on a large Midtowners are receiving the gift of free Wi-Fi for six months, as CBS rolls out the CBS Mobile Zone across more than 20 New York ... more
  • by Vahe Habeshian
    Rupert has plans to push the Wall Street Journal farther into the fields of politics, culture and national affairs, areas long-dominated by The New York It is clear he plans to go to war against the Grey Lady, Earlier this week, Murdoch admitted to syndicated financial columnist Terry McCrann that ... more
  • by Vahe Habeshian
    After three years of Super Bowl , Diamond Emerald plans to forego ads during the big game, and instead do events around the The Oct. 30 death of spokesman Robert Goulet had nothing to do with the decision, the company says The brand is just three years old, and already ... more
  • by Vahe Habeshian
    With Dow Jones now controlled by Rupert and his News Corp., ’s Financial may be threatened in Europe, said Pearson finance director Robin Freestone, during a Morgan Stanley Media, Telecoms and Technology On the other hand, it could prove an opportunity in the U.S., he said Reuters). Murdoch has said ... more
  • by Vahe Habeshian
    Whereas total retail spending for the holiday season will likely be up only slightly from year-ago levels in the U.K., France and Germany, online spending there is expected to grow strongly, according a study of the online shopping plans of European consumers, Among comScore's On average, 62 percent of respondents ... more
  • by Vahe Habeshian
    Though some 59 percent of seniors marketers acknowledge that their website is "critical" to their global brand and marketing strategy, they say nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according a ... more
  • by Vahe Habeshian
    Don , who is making his return to radio on Dec. 3 on WABC-AM, has also penned a deal to return to television, with a simulcast on The seven-year-old cable and satellite station caters to viewers with homes on the range, the AP. Imus's show will be simulcast on weekdays ... more
  • by Vahe Habeshian
    Targeting the red-hot $11 billion personal-development industry, Success Magazine will relaunch in March 2008 with a new owner and publishing VideoPlus, L.P., which acquired the rights to the title earlier this year, has named Darren Hardy publisher and editorial director. Success will retail for $5.95, and will hit newsstands March ... more
  • by Vahe Habeshian
    Los Angeles Galaxy hottie David has signed an endorsement deal with Giorgio Armani, to become the new face of Armani's Emporio underwear Ads on billboards and in fashion magazines will begin running in January. The underwear will have a soft launch at Emporio Armani stores in the U.S. in December, ... more
  • by Vahe Habeshian
    Gas Station is expanding its viewing experience beyond the pump by moving inside the convenience store, launching an in-store pilot at select Sunoco GSTV's large-format LCD panels are positioned in high-traffic areas inside the convenience store and feature a mix of news and entertainment from ABC television, sports highlights from ... more
  • by Vahe Habeshian
    Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to their ability to deliver a superior shopping experience, according a recent benchmark survey, The State of Retail Workforce ," writes The survey was conducted by Retail Systems Research ) and sponsored ... more
  • by Vahe Habeshian
    Will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation?s first hybrid pickup, The Detroit News reports ... more
  • by Vahe Habeshian
    Prime time ratings could slip by as much as 9 percent by the end of the season, and by 13 percent by the end of May, if the continues, believes Steve , executive vice president of audience analysis for Magna Global By January the ratings decline could be about 5 ... more
  • by Vahe Habeshian
    Despite economic pressures on its core customers, is predicting that its price-focused strategy will pay off in upcoming months, with fourth quarter earnings likely coming in at the higher end of earlier "In the current economic environment, it's more important than ever to focus on low prices," said Eduardo Castro-Wright, ... more

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