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Marketing Articles: Market Research

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  • by Vahe Habeshian
    Connectivity leading to disconnectivityA mere six months after re-opening its doors, Boston-based agency Holland has agreed to purchase TPG Creative, a design firm also based in In the late '90s, Holland Mark was numbered among the largest independent agencies east of TPG will be rebranded Holland Mark Studios and feature ... more
  • by Vahe Habeshian
    CBS Outdoor and CBS Interactive have partnered for an ambitious Wi-Fi project that will allow advertisers to reach midtown Manhattanites and visitors on a large Midtowners are receiving the gift of free Wi-Fi for six months, as CBS rolls out the CBS Mobile Zone across more than 20 New York ... more
  • by Vahe Habeshian
    Rupert has plans to push the Wall Street Journal farther into the fields of politics, culture and national affairs, areas long-dominated by The New York It is clear he plans to go to war against the Grey Lady, Earlier this week, Murdoch admitted to syndicated financial columnist Terry McCrann that ... more
  • by Vahe Habeshian
    After three years of Super Bowl , Diamond Emerald plans to forego ads during the big game, and instead do events around the The Oct. 30 death of spokesman Robert Goulet had nothing to do with the decision, the company says The brand is just three years old, and already ... more
  • by Vahe Habeshian
    With Dow Jones now controlled by Rupert and his News Corp., ’s Financial may be threatened in Europe, said Pearson finance director Robin Freestone, during a Morgan Stanley Media, Telecoms and Technology On the other hand, it could prove an opportunity in the U.S., he said Reuters). Murdoch has said ... more
  • by Vahe Habeshian
    Whereas total retail spending for the holiday season will likely be up only slightly from year-ago levels in the U.K., France and Germany, online spending there is expected to grow strongly, according a study of the online shopping plans of European consumers, Among comScore's On average, 62 percent of respondents ... more
  • by Vahe Habeshian
    Though some 59 percent of seniors marketers acknowledge that their website is "critical" to their global brand and marketing strategy, they say nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according a ... more
  • by Vahe Habeshian
    Don , who is making his return to radio on Dec. 3 on WABC-AM, has also penned a deal to return to television, with a simulcast on The seven-year-old cable and satellite station caters to viewers with homes on the range, the AP. Imus's show will be simulcast on weekdays ... more
  • by Vahe Habeshian
    Targeting the red-hot $11 billion personal-development industry, Success Magazine will relaunch in March 2008 with a new owner and publishing VideoPlus, L.P., which acquired the rights to the title earlier this year, has named Darren Hardy publisher and editorial director. Success will retail for $5.95, and will hit newsstands March ... more
  • by Vahe Habeshian
    Los Angeles Galaxy hottie David has signed an endorsement deal with Giorgio Armani, to become the new face of Armani's Emporio underwear Ads on billboards and in fashion magazines will begin running in January. The underwear will have a soft launch at Emporio Armani stores in the U.S. in December, ... more
  • by Vahe Habeshian
    Gas Station is expanding its viewing experience beyond the pump by moving inside the convenience store, launching an in-store pilot at select Sunoco GSTV's large-format LCD panels are positioned in high-traffic areas inside the convenience store and feature a mix of news and entertainment from ABC television, sports highlights from ... more
  • by Vahe Habeshian
    Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to their ability to deliver a superior shopping experience, according a recent benchmark survey, The State of Retail Workforce ," writes The survey was conducted by Retail Systems Research ) and sponsored ... more
  • by Vahe Habeshian
    Will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation?s first hybrid pickup, The Detroit News reports ... more
  • by Vahe Habeshian
    Prime time ratings could slip by as much as 9 percent by the end of the season, and by 13 percent by the end of May, if the continues, believes Steve , executive vice president of audience analysis for Magna Global By January the ratings decline could be about 5 ... more
  • by Vahe Habeshian
    Despite economic pressures on its core customers, is predicting that its price-focused strategy will pay off in upcoming months, with fourth quarter earnings likely coming in at the higher end of earlier "In the current economic environment, it's more important than ever to focus on low prices," said Eduardo Castro-Wright, ... more
  • by Vahe Habeshian
    In-game ad firm Massive has scored deals to sell ad inventory in Activision's record-setting game Guitar Hero Legends of Massive also secured a deal to sell ads in skateboarding-themed title Tony Hawk Proving Ground, Guitar Hero III went on sale Oct. 28 and generated $115 million in sales during the ... more
  • by Vahe Habeshian
    Based on the recommendations by a committee consisting of publishers and advertising executives, the Audit Bureau of Circulations will change the way newspaper circulation is The changes are meant to provide marketers with more useful information, according the The audit process will be streamlined with the changes, and communication between ... more
  • by Vahe Habeshian
    About 73 million U.S. households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board, which said the proportion of the U.S. population with discretionary income has increased to nearly 64 percent, up from 52 percent in 2002, Households with discretionary ... more
  • by Vahe Habeshian
    Thirty-seven percent of shoppers intend to hit the stores the day after Thanksgiving, according to a new poll from Moritz. That number is up 3.4 percent from its survey last Among younger shoppers, the propensity to hit the stores on Black Friday is 59 percent of Gen Y respondents plan ... more
  • by Vahe Habeshian
    Is jumping into branded entertainment, running a celebrity interview series, Framed, on the IFC cable channel, and embedding products directly into the The show will run for six episodes, The New York Times. In each, an athlete who endorses Reebok footwear and apparel will be interviewed by a In addition ... more
  • by Vahe Habeshian
    A new breed of online shopper - the "Social Researcher," who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions - is the focus of a recently completed study by the e-tailing , writes The "Social Shopping Study 2007," commissioned by , surveyed 1,200 consumers ... more
  • by Vahe Habeshian
    Sirius and NYU Medical Center are launching "Doctor Radio" - a radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the Doctor Radio will air on Sirius channel 119, with an expected launch in early 2008, Sirius . The station will feature more ... more
  • by Vahe Habeshian
    Rupert Murdoch said today that he plans to make access to the Wall Street Journal';s website free. The move will be able to bring in more advertising, as instead of having 1 million subscribers, it will have "at least 10 million to 15 million, in every corner of the earth," ... more
  • by Vahe Habeshian
    Special Sirius and XM shareholder meetings today are expected to result in approval of the proposed merger of the two satellite radio companies, but approval of regulatory bodies is still very much in Proxy advisory firms Glass, Lewis & Co. and Risk Metrics Group's ISS Governance Services unit have spoken ... more
  • by Vahe Habeshian
    A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal The discontent is due to increasing viewer fragmentation, ... more

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