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Marketing Articles: Market Research

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  • by Vahe Habeshian
    In-game ad firm Massive has scored deals to sell ad inventory in Activision's record-setting game Guitar Hero Legends of Massive also secured a deal to sell ads in skateboarding-themed title Tony Hawk Proving Ground, Guitar Hero III went on sale Oct. 28 and generated $115 million in sales during the ... more
  • by Vahe Habeshian
    Based on the recommendations by a committee consisting of publishers and advertising executives, the Audit Bureau of Circulations will change the way newspaper circulation is The changes are meant to provide marketers with more useful information, according the The audit process will be streamlined with the changes, and communication between ... more
  • by Vahe Habeshian
    WSJ.com is now including Digg buttons sitewide, giving people free access to Digg-submitted news.Digg is among the major online players that disseminate users' of important news. Digg buttons began appearing last The Journal currently enjoys one million online subscribers. But according the Associated Press, owner Rupert Murdoch envisions tens of ... more
  • by Vahe Habeshian
    Analytics firm is partnering with email marketer Silverpop to integrate quantitative tracking into email campaigns, DM The pairing will allow marketers to track web visitors and schedule emails based on user Silverpop is part of the WebTrends Open Exchange, a marketing network that offers a host of offerings, such as ... more
  • by Vahe Habeshian
    Faced with a growing mobile workforce, a range of feature-rich phones, and demand for enterprise application mobility, CIOs are looking to mobile operator partners to help manage mobile devices, just as other IT assets are managed, 45 percent of CIOs from top 500 enterprises surveyed said they are looking to ... more
  • by Vahe Habeshian
    A Google executive predicts in-game ads will be a $1 billion business by 2010, The statement comes from Bernie Stolar, head of Google's AdSense for Games division. Stolar says Google has been in talks with "every major publisher," presumably about including Google AdSense units in their online Stolar says with ... more
  • by Vahe Habeshian
    The fossils are Publicis Groupe has announced plans to create a full-service agency called the Insight Factory, combining the services of Leo Burnett, Starcom MediaVest and The move responds to clients like Proctor & Gamble and Samsung, which need a single point of contact for multidisciplinary campaigns, Advertising Age. The ... more
  • by Vahe Habeshian
    Today debuts a new service tracks ad display on mobile sites, or on the devices will be deployed on 120 mobile portals and websites, including those from ESPN and other high-level publishers, as well as a few lower-tier The software measures ad display four times daily and returns raw numbers ... more
  • by Vahe Habeshian
    As , the European Commission has opened an in-depth investigation on Google's $3.1 billion acquisition of Doubleclick, giving itself until April 2, '08 to explore whether the acquisition would seriously impede competition in The announcement was made after a phase one investigation showed the merger would raise competition concerns in ... more
  • by Vahe Habeshian
    With the internet population reaching the milestone of one billion users, the UN's annual Internet Governance Forum - taking place in Rio de Janeiro, Brazil - is tackling how best to get the rest of the world's population Given that the next billion users will likely be poorer than the ... more
  • by Vahe Habeshian
    One-third of consumers (37 percent) plan to shop on the day after Thanksgiving - Black - three percentage points more than those in last year's poll (34 percent), according a recent Maritz Poll, The consumer market research poll shows which categories of respondents are more likely to be Black Friday ... more
  • by Vahe Habeshian
    Gorilla Networks has added video ad delivery from Panache to its arsenal, Panache offers a variety of rich media units, from static images to streaming video. The relationship gives Panache's advertisers more reach, while Gorilla's publishers get more engaging ads to place on their Gorilla Networks sells ad inventory on ... more
  • by Vahe Habeshian
    Social network Bebo wants to make it easy for users to get free access to professional content, The company is encouraging media companies to put content on the site, giving them control over how it's presented. The media companies are also able to sell ads against that content and keep ... more
  • by Vahe Habeshian
    The BBC the arrest of a Dutch teenager who was recently caught stealing virtual furniture from "bedrooms" from the Habbo , a virtual The teenager allegedly lifted 4,000 euros worth of virtual furniture, an act deemed fit for legal reprimand because "the furniture is paid for with real money," according ... more
  • by Vahe Habeshian
    An open-source internet TV app, announced its first public release In beta, Miro enjoyed some 200,000 downloads per Like Mozilla's Firefox web browser, Miro is run by a nonprofit organization, the Participatory Culture - of which Mozilla COO John Lilly is a Half desktop application and half web application, Miro ... more
  • by Vahe Habeshian
    Los Angeles-based has acquired , a soap opera entertainment property that delivers nearly 600,000 unique visitors per Soaps.com remains the second most popular soap opera property online, behind , which attracts over one visitors per Geared toward women aged 25-54, SheKnows delivers over 5.5 million unique visitors per SheKnows also ... more
  • by Vahe Habeshian
    Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006 - announced the Interactive Advertising Bureau ) and PricewaterhouseCoopers LLP ), Also according to the The third-quarter results are ... more
  • by Vahe Habeshian
    About 73 million U.S. households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board, which said the proportion of the U.S. population with discretionary income has increased to nearly 64 percent, up from 52 percent in 2002, Households with discretionary ... more
  • by Vahe Habeshian
    Thirty-seven percent of shoppers intend to hit the stores the day after Thanksgiving, according to a new poll from Moritz. That number is up 3.4 percent from its survey last Among younger shoppers, the propensity to hit the stores on Black Friday is 59 percent of Gen Y respondents plan ... more
  • by Vahe Habeshian
    Is jumping into branded entertainment, running a celebrity interview series, Framed, on the IFC cable channel, and embedding products directly into the The show will run for six episodes, The New York Times. In each, an athlete who endorses Reebok footwear and apparel will be interviewed by a In addition ... more
  • by Vahe Habeshian
    A new breed of online shopper - the "Social Researcher," who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions - is the focus of a recently completed study by the e-tailing , writes The "Social Shopping Study 2007," commissioned by , surveyed 1,200 consumers ... more
  • by Vahe Habeshian
    Sirius and NYU Medical Center are launching "Doctor Radio" - a radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the Doctor Radio will air on Sirius channel 119, with an expected launch in early 2008, Sirius . The station will feature more ... more
  • by Vahe Habeshian
    Rupert Murdoch said today that he plans to make access to the Wall Street Journal';s website free. The move will be able to bring in more advertising, as instead of having 1 million subscribers, it will have "at least 10 million to 15 million, in every corner of the earth," ... more
  • by Vahe Habeshian
    Special Sirius and XM shareholder meetings today are expected to result in approval of the proposed merger of the two satellite radio companies, but approval of regulatory bodies is still very much in Proxy advisory firms Glass, Lewis & Co. and Risk Metrics Group's ISS Governance Services unit have spoken ... more
  • by Vahe Habeshian
    A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal The discontent is due to increasing viewer fragmentation, ... more

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