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Marketing Articles: Market Research

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  • by Vahe Habeshian
    Though the broadcast networks had estimated that a backlog of finished scripts could beef up the number of completed episodes and keep series on the air until early 2008 despite the writers strike, numerous show runners are refusing to supervise non-writing services on their That has caused production on several ... more
  • by Vahe Habeshian
    The National Association of Broadcasters is sending a stuffed duck to every member of Congress, along with an ad that begins, "If it walks like a duck, and swims like a duck and quacks like a duck... well, you The ad, which will run tomorrow in D.C. newspapers, is meant ... more
  • by Vahe Habeshian
    A new magazine focusing on the Southern woman is launching in October. Southern Beauty magazine aims to unfold Southern charm in a format that is "stylish, yet inviting - hallmark attributes of a true Southern beauty," according to a The editors of the magazine believe that the trademark, sultry charm ... more
  • by Vahe Habeshian
    A variety of factors - including last year's makegoods spilling over into this season, the writers , and live program ratings that are about 10 percent - have contributed to scarce inventory in the fourth quarter and a feeling of anxiety among Some of those buyers are jumping ahead and ... more
  • by Vahe Habeshian
    Growth in the enterprise mobility market has been slower than anticipated - and although there are many planned investments across surveyed regions and industries, the market is beginning to saturate in some geographic regions, according to a new report by , writes . The report, "Understanding adoption of mobility solutions," ... more
  • by Vahe Habeshian
    Achieving a successful creative career is more complicated than in years past, a new survey 85 percent of advertising and marketing executives polled said their profession is more demanding now than it was 10 years ago, according to a poll by The Creative Group, writes When asked to describe their ... more
  • by Vahe Habeshian
    Greater Media will purchase Lincoln Financial Group's simulcast WBT-AM & FM and WLKN Charlotte for $100 million in cash, Radio WLKN is the flagship for the nationally syndicated Bob and Sheri Greater Media Peter points out that Charlotte is a huge growth market, and it "gives us a strong presence ... more
  • by Vahe Habeshian
    New York's WPAT 93.1, a Spanish-language adult contemporary radio station, was ranked No. 7 in Arbitron's summer ratings, but plummeted to No. 19 in October when measured using the . Sister station WSKQ 97.9 also dropped, from No. 4 to No. Other stations geared toward minority listeners also saw steep ... more
  • by Vahe Habeshian
    Rather than face the possibility of the disruption of its mid-season hit show 24 due to the writers , Fox has made the decision not to air the drama at all this "It's not a decision we wanted to make, but it's one based on how we feel the viewers ... more
  • by Vahe Habeshian
    Production of late-night talk shows is at a standstill as writers walk the picket , and all five of the late-night broadcast talk shows are in repeats this week. Not surprisingly, ratings are down for almost all of Tuesday's Tonight Show with Jay Leno was down 12 percent from the ... more
  • by Vahe Habeshian
    XM Radio is introducing a new channel dedicated to the music of Led Zeppelin today. The new channel, XM The Led Zeppelin Channel (XM 59), will feature the band’s complete audio catalog, interviews with band members and other content that celebrates the musical contributions of the XM is also launching ... more
  • by Vahe Habeshian
    As spending in outdoor media continues to - it is second only to the internet - a new company is sending venture capital dollars to independent out-of-home networks in order to help them ramp up operations, improve their infrastructure, and perhaps compete against the likes of Clear Channel , CBS ... more
  • by Vahe Habeshian
    CPG searchers are much more likely to be "brand advocates" and share their recommendations with friends and family, according additional findings released Tuesday by the Search Engine Marketing Professional Organization ) from a joint with , Procter & Gamble and Yahoo, writes More than 50 percent of such brand advocates ... more
  • by Vahe Habeshian
    The New York Times Company today announced it has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company's Regional Media Group content through word-of-mouth referrals from their The NYTimes.com's Facebook goes live today and will allow users to ... more
  • by Vahe Habeshian
    Hearst Magazines Digital Media, a unit of Hearst Magazines, today announced the full-scale format launch of TheDailyGreen.com, a resource for environmental news, tips and With , Hearst is the first major magazine company to launch a consumer-oriented news and service website devoted to assisting consumers interested in a more earth-friendly ... more
  • by Vahe Habeshian
    Spanish-language cable TV advertising was up 75 percent in the first six months of 2007, compared to the same period last year, thanks in part to the addition of Fox Sports en Without the new sports channel, the cable ad category would still be up 29 percent in Spanish-language spending, ... more
  • by Vahe Habeshian
    For the 2007 holiday season alone, the average U.S. gift purchaser expects to spend $203 on gift cards, up from $186 in 2006; moreover, retailers are seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes , citing a recent ... more
  • by Vahe Habeshian
    Nearly half of marketers are likely to switch compensation methods for their agencies in the coming year, according to a new study from the Association of National Forty-six percent of marketers are very or somewhat likely to switch their method of compensation to agencies next year, with 53 percent citing ... more
  • by Vahe Habeshian
    Within two months LIVE365 slipped two positions among the top music sites in minutes per visitor, per month, going from 23.1 minutes to 16.5 minutes in September, according to comScore Media Metrix, writes Meanwhile, Clear Channel Radio's Online Music & Radio (CCROMR) network maintained the second-place spot for the fourth ... more
  • by Vahe Habeshian
    Late night and daytime talk shows are now in repeats thanks to the TV writers , disrupting media buys and causing gnashing of teeth for media buyers, who fear that this is just the beginning of what could be a long, drawn-out Ad schedules for daytime dramas look as ... more
  • by Vahe Habeshian
    Over the past year, the numbers of Britons visiting TV, video and movie websites was up 28 percent (from Sept. '06 to Sept. '07) - while the total U.K. time spent on those sites was up 91 percent during the same period, according (pdf) Nielsen Online, (See table for year-over-year ... more
  • by Vahe Habeshian
    The number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate, having increased 10 percent in the past year to an estimated 178 million* - or nearly four out of five U.S. adults - according to ... more
  • by Vahe Habeshian
    NBC's The Office - loved by the critics but slow to catch on among audiences - has shot from a barely top-30 show into the top 10 with the new C3 ratings; most hits, however, have seen notable drops with the new ratings and a major shift in top 10 ... more
  • by Vahe Habeshian
    America's consumers offer a warning to business leaders and marketers looking to ride the green either back your eco-friendly words with socially responsible actions or risk a Conscious consumers are demanding that companies be transparent about their practices and accountable for their impact on people and the planet, writes Environmental ... more
  • by Vahe Habeshian
    Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are in talks about creating a national online ad network that would help them recoup ad revenue that is being lost by their print According to sources close to the situation, the five are considering forming a common ... more

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