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- It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be. more
- What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean. more
- Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. more
- Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores. more
- Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and knowing the following secrets. more
- Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Here's why. more
- Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016. more
- As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of all the available options can make your head spin. more
- How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently? more
- How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective? more
- Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over. more
- B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research. more
- Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven. more
- Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time. more
- The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. more
- Knowing how you're leaving your marketing vulnerable to click fraud can help you start making the changes needed to protect your business against it. more
- #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupGet the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny! more
- Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business. more
- Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way. more
- Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by business, marketing, and analytics professionals. more
- Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data. more
- Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job. more
- Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning. more
- You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark. more
- Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! more