Here’s how to write a case study and see it through to publication. more

This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment. more

Corporate America – the brand – may well be grappling for years to come with the damage it suffered as a result of transgressions that surfaced last year. The challenge business now faces is restoring public trust. more

Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way. more

Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series. more

What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our industry? more

Before you decide to plunge head first into the next great partnership opportunity, here's what to look for. more

How do you deliver value to your B2B subscribers? more

Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, but there's an important magazine component to what you do. more

The days of having an intranet just because, well, it's a good idea are over. As a manager, you need to deliver hard data that justifies investment in your intranet. You need to show that a dollar spent on your intranet will deliver more value that a dollar spent elsewhere. ... more

Companies spend millions of dollars each year developing mission and vision statements, identifying their brand, and then communicating their brand promise through various media. Well, employees are the primary “media” in the majority of brand contacts. But in most companies, employees don’t understand the brand promise well enough to communicate ... more

In the first half of this two-part series, the author examined what has changed in the realm of technology spending, and studied factors that motivate different companies to buy during depressed economic cycles. In this final installment, find out how to exploit these motivators to pry dollars out of tight ... more

Perhaps you have experienced it…that dreaded call from your boss (or worse yet, your boss’s boss) standing in the doorway holding the latest issue of The New York Times, EE Times or Industry Times with a scowl on his or her face. You are not in it. But your competitors ... more

In this day of celebrity brands, and branded cities, it is not only becoming common, it is becoming essential, for senior executives to build and communicate their personal brands to expand both individual and corporate success. Here's how. more

Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to. more

Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective public relations program, a press release may be the last thing you need to worry about. more

The line between marketing and advertising is fuzzy to begin with. Ask 20 experts what the difference between the two is, and you'll get 20 different answers. So what's the right answer? more

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR. more

The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking. more

They are - if you're doing them the traditional way. Check out these tips for press releases that get results. more

Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'. more

Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going. more

Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps. more

Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's a proven way to get great ideas. more

You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. Then read on. more