Go PRO Now
Get unlimited access to all of our exclusive marketing resources
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. more
Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs. more
For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible. more
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. more
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. more
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?" more
B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics. more
Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX. more
When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong PR agency. more
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how. more
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense. more
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even. more
Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project. more
You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it. more
Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take. more
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little. more
When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while. more
Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media? more
Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and knowing the following secrets. more
The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side. more
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders. more
The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters. more
Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship. more
MarketingProfs uses single