Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response (no opens, clicks, or purchases), according to a study by Return Path. more

Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications that can help simplify your brand-building tweets are showing up almost daily. Case in point: Tweet Adder. This desktop application, used ... more

Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow ... more

MarketingProfs blogger Jim Kukral shares important tips about making it easy for people to purchase products from your business. more

When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more

Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more

What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey ... more

The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers and give a lucky few of them the surprise of their lives. Here's how the company and its agency of ... more

When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on a budget is more than possible, and dispelling these five ... more

MarketingProfs blogger Maria Pergolino discusses three ways that B2B marketing professionals can adapt to the real-time web. more

Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is more favorable, according to a survey from ForeSee Results for the American Customer Satisfaction Index (ACSI). more

MrketingProfs blogger Helena Bouchez discusses the "How to Fame" program. more

More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly 75% of consumers who follow at least one brand on Twitter subscribe to at least one brand's email marketing, according ... more

The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, by extension, its ability to roll with the punches. more

Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays ... more

MarketingProfs blogger Elaine Vogel shares some examples about true social media marketing dummies ... and gives advice about what not to do. more

This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost. more

MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies. more

In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will be using it to get online far more often than any of their desktop devices. The current leader of this ... more

Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing. more

Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty. more

This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four. more

Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, but if you address their needs—the "jobs" they want done—before your competitors do, you can boost wins, revenues, and morale. more

This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer , and it features new media luminaries like MarketingProfs' own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, ... more

MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service. more