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In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will be using it to get online far more often than any of their desktop devices. The current leader of this ... more
Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing. more
Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty. more
This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four. more
Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, but if you address their needs—the "jobs" they want done—before your competitors do, you can boost wins, revenues, and morale. more
This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer , and it features new media luminaries like MarketingProfs' own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, ... more- MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service. more
- In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A It was found by a man in ... more
Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that ... more
The three new Ps of Marketing and other highlights from Silverpop's Consumer Summit Marketing Event more
One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow in online communities, hold back a bit and open up over time—the way people do in human relationships. (And think ... more
MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions. more
A brand audit enables a firm to lay a solid foundation for management and oversight. The following approach to brand auditing is based on a robust audit methodology that focuses on seven key areas of marketing capability and can be used to assess the marketing activities of any firm. more
MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving. more
MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations. more
As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are struggling to formulate successful engagement strategies that have measurable impact, according to a survey from Forbes Insights. more
You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li of the Altimeter Group, marketers need to focus on being as open as they need to be to make their marketing efforts ... more
MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation. more
Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
"Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all brand extensions are successful, they note in the report. "Consumers tend to respond more favorably to extensions that fit with ... more
"Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?" According ... more
Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse. more
One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense of who your brand is. Like people, brands have personalities, and understanding their personalities helps define a proper marketing tone. Lucky ... more
MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons. more
In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of people increasingly treat the site like home base for sharing and discovering what's cool and in and groovy. Good news for marketers: ... more
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