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Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand. more
Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune. more
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity. more
Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too. more
Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered? more
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. more
Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit. more
How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire. more
For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. more
Just how valuable is brand admiration, and what impact does it have on your brand's bottom line? more
Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect? more
Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. more
If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers. more
Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time. more
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade. more
Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll. more
When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. more
No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success. more
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. more
Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world. more
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. more
The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. more
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