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Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. more
Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world. more
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. more
The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. more![What Marketers Really Think About Brand Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160419-brand-experience-survey-infographic-lg.jpg)
What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience. more
Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally. more
Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline. more
It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon. more
Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind. more
Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground. more
Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call. more![The 10 Companies With the Best Reputations [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110316-ddp-lg.jpg)
Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll. more![Your Six-Step Road Map to Rebranding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160202-roadmap-to-rebranding-infographic-lg.jpg)
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. more
Top community managers divulge their tips for engaging their customers via social media. more![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision. more
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
Get the scoop on what makes for compelling brand stories, and check out new data on referrals, social media, and sponsored content. more
Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray. more
We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. more
Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right. more
The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side. more
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy. more
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