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Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time. more
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade. more
Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll. more
When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. more
No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success. more
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. more
Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world. more
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. more
The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. more![What Marketers Really Think About Brand Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160419-brand-experience-survey-infographic-lg.jpg)
What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience. more
Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally. more
Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline. more
It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon. more
Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind. more
Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground. more
Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call. more![The 10 Companies With the Best Reputations [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110316-ddp-lg.jpg)
Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll. more![Your Six-Step Road Map to Rebranding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160202-roadmap-to-rebranding-infographic-lg.jpg)
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. more
Top community managers divulge their tips for engaging their customers via social media. more![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision. more
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
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