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How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer. more
Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't. more
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more![Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Social-Sentiment-uberVU-via-Hootsuite-infographic-lg.jpg)
Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? more
Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. more![The 10 Most 'Loved' Brands on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/181214-ddp-lg.jpg)
MTV was the most "loved" brand on social media last month, according to a recent report from Hootsuite. more
Pursuing popularity as the sole measure of social success can be detrimental to brand building. Here's why. more![Five Ways to Create Happy Customers This Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-ways-to-keep-customers-happy-during-this-holiday-peek.jpg)
Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers. more
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year. more
You've put time, effort, and money into crafting fine products, but no one buys them. Why not? more
Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a recent "Simplicity Index" report from Siegel+Gale. more
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about. more
Consider developing and maintaining a great brand experience. It's a lot of work but worth the rewards. more
Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand. more
Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop. more
Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. more
Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits. more![How Do Consumers Perceive Corporate Social Responsibility? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/corporate-social-responsibility-peek.jpg)
Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility? more
US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. more
Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView. more
Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option. more
How well does your company define its different brands to customers? Brand architecture can help you build more effective brands, allowing customers to better understand your different products and services. more![How Product Packaging Affects Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/product-packaging-peek.jpg)
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers. more
The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men. more
How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success. more
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