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Event marketing requires more than just fancy signage and tchotchkes. Here's a look at the traits of a successful display. more
IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations. more
BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute. more
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. more
How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class employer brands. more
What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging. more
To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them. more
"Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market? more
Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin. more![Does Your Content Marketing Need a DAM Makeover? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150331-content-marketing-makeover-infographic-lg.jpg)
Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you? more
A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. more
Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers. more
A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. more
Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. more
Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force. more
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. more
In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs. more
Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy. more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. more
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. more
So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy. more![Fifty Shades of Branding [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/gray.jpg)
In this workplace-appropriate slide show by WebDAM, you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve. more
Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information. more
Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't! more
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