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Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you? more
A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. more
Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers. more
A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. more
Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. more
Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force. more
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. more
In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs. more
Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy. more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. more
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. more
So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy. more![Fifty Shades of Branding [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/gray.jpg)
In this workplace-appropriate slide show by WebDAM, you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve. more
Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information. more
Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't! more
Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity. more
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more
Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. more
Marketers need to focus beyond reach numbers and craft digital marketing and social media campaigns that deliver results. Here are some strategies to help you get started. more
How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer. more
Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't. more
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more![Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Social-Sentiment-uberVU-via-Hootsuite-infographic-lg.jpg)
Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? more
Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. more
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