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![The 10 Companies With the Best Reputations [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110316-ddp-lg.jpg)
Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll. more![Your Six-Step Road Map to Rebranding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160202-roadmap-to-rebranding-infographic-lg.jpg)
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. more
Top community managers divulge their tips for engaging their customers via social media. more![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision. more
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray. more
We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. more
Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right. more
The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side. more
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy. more![How to Brand Across Multiple Touchpoints [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150929-brand-management-infographic-lg.jpg)
The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape. more
The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips for uncovering yours. more
Seeing my childhood Atari console at a recent Electronic Entertainment Expo reminded me of what makes some brands obsolete—and what makes others last a long time. more
Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build CredibilityFor years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead. more![Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/1509012-blockbuster-marketing-infographic-lg.jpg)
The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too. more
The computer industry is the most liked business sector by Americans, according to a recent report from Gallup. more
With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean? more
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. more
Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion. more
One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL. more
Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. more
Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users. more
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