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Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option. more
How well does your company define its different brands to customers? Brand architecture can help you build more effective brands, allowing customers to better understand your different products and services. more![How Product Packaging Affects Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/product-packaging-peek.jpg)
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers. more
The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men. more
How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success. more
Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why. more
Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov. more
When sales are down and growth is slow, companies usually decide to tweak their advertising or change agencies. They rarely work on their branding. But maybe they should. more![The Five Essential Elements of a Great Company Story [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-essentials-of-a-great-company-story-infographic-peek.jpg)
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative. more
Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, you should be asking yourself the following questions. more![How Big Businesses Use Colors to Affect Your Emotions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/color-evolution-of-logos-infographic-peek.jpg)
How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors. more
Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some important lessons. more
Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand. more
Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out. more
Corporate museums have become popular among enterprises recently. Might your company need one? more![The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080714-ddp-lg.jpg)
The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network. more
Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your company. more
Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you need to stop replicating. more
By transitioning to an agile planning approach, brands can execute in a more strategic manner. The marketing process becomes more nimble, strategic, and capable of responding to changing business or market conditions. Here's how. more
Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly. more
Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report. more
Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation. more
Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials that all marketers should keep in mind. more
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you. more
Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale. more
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