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The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. more
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. more
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. more
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. more
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? more
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. more
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. more
Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. more
Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? more
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. more
Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social. more
Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. more
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. more![The Most Popular Colors in Business and What They Say About a Brand [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171103-infographic-lg.jpg)
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. more
Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet. more![Tips for Creating a Standout Logo [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171027-infographic-lg.jpg)
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand. more
Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys. more
Apple and Google are the two most valuable global brands, according to recent research from Interbrand. more![The Evolution of 13 Famous Logos [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/061017-ddp-lg.jpg)
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? more![How to Choose a Font for Your Brand [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170925-infographic-lg.jpg)
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. more
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online. more
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. more
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? more
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. more
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail? more
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