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The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now. more
If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process. more
Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search Agency. more
Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. more
Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. more
Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline? more
In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks. more
In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website. more
Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses. more![The Biggest Missed Opportunities in Site Search [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/biggest-missed-opportunities-in-e-commerce-peek.jpg)
Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should. more
Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan. more
Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts. more
The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. more
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones. more![Why Marketers Need to Care About Social Search [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/trends-in-social-search-infographic-peek.jpg)
Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search. more
Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign. more
What metrics can marketers track to make sure their content strategy is headed in the right direction? more
Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency. more
Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features? more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities. more
Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales. more![Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/extreme-pc-makeover-mprofs-peek.jpg)
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors. more
It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO. more
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. more
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