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Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads. more
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. more
Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. more
Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete. more
At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online. more![Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/yahoo-search-ad-holidays-infographic-peek.jpg)
Get on the wish lists of online holiday shoppers by following these search advertising tips. more
Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software. more
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. more
Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo. more
Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software. more
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. more
The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software. more![How to Rule Local Results in SEO [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Rule-the-Local-Results-infographic-peek.jpg)
Use the detailed tips in this infographic to help your business rank higher in local search results. more
Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories. more
The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change SEO? more
To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics. more
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes? more
Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings. more![State of Search Results: Budgeting Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Sempo_SOS_Budgeting_Trends-peek.jpg)
As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so? more![How Consumers Use Search for Summer Dining [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/fun-in-the-sun-menu-searches-peek.jpg)
Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in choosing restaurants during the summer. more
The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn. more
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more
Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence. more
SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads. more
Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail. more
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