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A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do. more
SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO. more
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. more![Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150421-Responsive-Web-Design-lg.jpg)
Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22. more
Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift. more
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need. more
You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization. more
Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs. more![The 20 Most Expensive Bing Ads Keywords [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/bing-ads-keywords-wordstream-infographic-lg.jpg)
Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be. more
Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state by WordStream. more
The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor. more
Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. more
What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine? more
Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline. more
Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. more
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads. more
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. more
Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. more
Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete. more
At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online. more![Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/yahoo-search-ad-holidays-infographic-peek.jpg)
Get on the wish lists of online holiday shoppers by following these search advertising tips. more
Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software. more
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. more
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