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Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales. more![Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/extreme-pc-makeover-mprofs-peek.jpg)
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors. more
It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO. more
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. more
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked... more
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update. more
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) more![SEO Strategies Every Company Needs to Master [Infographics]](https://i.marketingprofs.com/assets/images/daily-chirp/five-seo-strategies-infographic-800-peek.jpg)
Need to develop an SEO strategy for your company? Check out the suggestions in these two infographics for creating a strategy suited for your business. more
Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? more![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results. more
In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target. more![How People Search Online [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/infographic-using-search-part2-levelwing-peek.jpg)
Find out what kind of information online search users seek and whether the search results they're served are truly helpful. more![Who Uses Search? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/who-uses-search-infographic-peek.jpg)
Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic. more
#SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingThis week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video. more
So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're more than likely inclined to want to.) more![Search Ranking Factors 2013: What Does Google Look For? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110913-ddp-lg.jpg)
High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics. more
Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. more
"Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo. more![The State of Small-Business Website Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/smb-website-marketing-peek.jpg)
Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it. more
Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a recent report. more
The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study. more
A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report. more
Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective. more
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy. more
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here. more
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