Go PRO Now
Get unlimited access to all of our exclusive marketing resources
To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics. more
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes? more
Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings. more![State of Search Results: Budgeting Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Sempo_SOS_Budgeting_Trends-peek.jpg)
As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so? more![How Consumers Use Search for Summer Dining [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/fun-in-the-sun-menu-searches-peek.jpg)
Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in choosing restaurants during the summer. more
The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn. more
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more
Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence. more
SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads. more
Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail. more
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs. more
Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics. more
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls. more
Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience? more
Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI. more
Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how. more
Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix. more
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point. more
No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing. more
How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency. more
Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. more
Markup use clearly helps search engines by providing better data. But does it help publishers? Does Schema.org integration improve rankings in search results? more
Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2. more
The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now. more
If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process. more
MarketingProfs uses single