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Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan. more
Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts. more
The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. more
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones. more![Why Marketers Need to Care About Social Search [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/trends-in-social-search-infographic-peek.jpg)
Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search. more
Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign. more
What metrics can marketers track to make sure their content strategy is headed in the right direction? more
Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency. more
Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features? more
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. more
Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities. more
Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales. more![Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/extreme-pc-makeover-mprofs-peek.jpg)
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors. more
It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO. more
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. more
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked... more
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update. more
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) more![SEO Strategies Every Company Needs to Master [Infographics]](https://i.marketingprofs.com/assets/images/daily-chirp/five-seo-strategies-infographic-800-peek.jpg)
Need to develop an SEO strategy for your company? Check out the suggestions in these two infographics for creating a strategy suited for your business. more
Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? more![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results. more
In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target. more![How People Search Online [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/infographic-using-search-part2-levelwing-peek.jpg)
Find out what kind of information online search users seek and whether the search results they're served are truly helpful. more![Who Uses Search? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/who-uses-search-infographic-peek.jpg)
Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic. more
#SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingThis week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video. more
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