The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine their power for maximum effect. more

Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website. more

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "Search engine optimization is extremely simple," says ... more

After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt find out how Google makes more than $100 million a day with search advertising. more

Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond to marketing messages if they see the same message across multiple channels. more

Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than ... more

"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding can be a tricky business. So what's the best way to generate valuable links? According to Henry, writing guest posts for ... more

Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay wit. Yet, that doesn't have to be the case. more

That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google personalization to step into your customers' search shoes? more

About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more likely to conduct local search queries: 28.81% of queries conducted via Bing are local searches, as are 25.28% of those ... more

"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money on ads or landing pages that don't do what they were designed to do." To help you get the best ROI ... more

Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC. more

When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's ... more

Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine results page, only seven were displayed. Suddenly, being on the first page of SERPs had just gotten even harder. more

Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good... more

It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on Google. And there's a complication: Bing and Yahoo use their own algorithm to rank pages in a user's SERP. That means ... more

Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123. more

"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about your business only to their family, friends, neighbors, and work colleagues." Now, however, a simple Google search displays unhappy vitriol ... more

This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll derive are invaluable. more

More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands. more

As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and ... more

Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I have been interested to the point of obsession in how much difference the right layout, the right copy, and the ... more

One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at ... more

Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible. more

Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too? more