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Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata. more![Five Ways to Market an Effective Online Video [Video]](https://i.marketingprofs.com/assets/images/articles/lg/042412_video_lg.jpg)
You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video. more
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to ... more
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource Nation blog. "They want to know how much of an impact PPC is really going to have on their online ... more
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should it be hosted on your website or on a completely different domain?" The short answer is: It depends. To help you ... more
Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. more
It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your business to the next level. more
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at MarketingProfs. And with good reason. Consider the ROI of a local search campaign that Schepke's company implemented for an international hotelier: ... more
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not think that our services are truly successful unless we can provide positive ROI," writes Taylor Cimala at the Renegade Search ... more
Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If not, learn four reasons you may be falling short. more
Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies. more
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes Lior Levin in an article at MarketingProfs. If you're serious about words like sales, profits, and conversions, Levin argues, your research ... more
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. "Companies may not realize [when] employees may be taking shortcuts," writes Douglas Karr at the Marketing Tech blog. "And companies ... more
The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec. more
Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, according to a new study by Optify. more
In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your business listing. "Think of your anchor identity as your digital storefront or the glue that holds your online reputation together and ... more
Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively. more
As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ad revenues, according to a report by Pew Research. more
How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of fakery? In a post at ReelSEO, Jeremy Scott discusses a video that attracted plenty of hits—and skepticism. Did a GForm case ... more
More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey. more![Five Ways to Make Your Brand Relevant on the Local Web [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/030112_slideshow_lg.jpg)
When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local Web presence by mastering these five key areas. more
Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot. more
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their social media efforts to drive more traffic back to their websites (and their calls-to-action)," writes Jeffrey L. Cohen at the ... more
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... more
Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five steps that'll help you do just that. more
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