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Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC. more
When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's ... more![The Incredible Shrinking Organic SERP [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/121004-young-man-looking-lg.jpg)
Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine results page, only seven were displayed. Suddenly, being on the first page of SERPs had just gotten even harder. more
Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good... more
It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on Google. And there's a complication: Bing and Yahoo use their own algorithm to rank pages in a user's SERP. That means ... more
Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123. more
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about your business only to their family, friends, neighbors, and work colleagues." Now, however, a simple Google search displays unhappy vitriol ... more
This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll derive are invaluable. more
More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands. more
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and ... more
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I have been interested to the point of obsession in how much difference the right layout, the right copy, and the ... more![PPC Ads Don't Cannibalize Organic Search Listings [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Impact-of-Organic-Rank-Google-sneak-peek.jpg)
One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at ... more
Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible. more
Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too? more
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work is a good fit for your organization," writes Nathan Pabich at the Renegade Search blog. Pabich offers nine points to consider ... more
It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could you make it work? Sure. But you'd be leaving money on the table. more
Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google, according to report by Forrester Research. more
Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from five companies that are making online video work for them. more
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and purchase consideration, according to research by Conductor. more
The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a strategy for local search optimization, you're losing business. more![Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/google-ads-wordstream-sneak-peek.jpg)
Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so... more
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like in a non-personalized search. Most of your customers, meanwhile, see rankings driven by their behavior—so your Web page might rank ... more
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good digital marketing campaign." There's no reason to sit around waiting for SEO to take effect when you can bolster your burgeoning ... more
Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. But in the case of the 2012 London games, you can... without investing serious sponsor-level cash. more![How to Surf SEO's Ever-Changing Wave With Your Content [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/070512_slideshow_lg.jpg)
If SEO had one rule, it would be that the rules can change at any moment. And Google's newest algorithm changes—Panda and Penguin—have sunk many an SEO program. So how can you survive Google's algorithm riptide? more
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