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Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. more
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google Suggest displayed our client's brand name + the word 'scam' as the second option, directly below their brand name." Patterson's ... more
Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names. more
More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone. more
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog. Sadly, that level of attention to the written word is often lacking these days. With the ... more
Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money. more
Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during ... more
On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of a book," writes Tom Pick at the Webbiquity blog. "[Y]ou can discern quite a bit about what a book is ... more
"Search engine optimization ... seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors." So begins the succinct and lighthearted "Periodic Table of SEO Ranking Factors" created by Search Engine Land. And whether you're an SEO newbie in ... more
"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they use but it does have some weight when determining the SEO power of a Web page." To clarify Google's stance on ... more
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research. more
With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition. more
Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with 15.2% (down 0.3 PPs) and Microsoft Sites with 14.8%, according to data from comScore. more
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012? more
Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of our core businesses. "But the challenge that we all have in marketing is moving past those spheres of immediate influence ... more
"Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for itself by choosing the keywords that most accurately reflect the content." As a result, many companies build Web pages around ... more
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate. more
"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. more
"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content." How do you persuade the C-suite about content marketing's value to your SEO efforts? You'll need a solid ... more- MarketingProfs guest blogger Chris Wise shares five tricks of the trade to see if your business idea will fly with customers. more
Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five ... more
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there. "A little attention to this area ... more
Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service. more
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