Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Search Engine Marketing

Access thousands of our search engine marketing online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • B2B Marketers Using Social Media to Boost Search
    As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals and conversion rates among Web visitors, according to a study by BtoB Online and Business.com more
  • Five Reasons to Make Social Media Part of Your SEO Strategy
    It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO benefit to developing social-media profiles at all. Not so, counters Derek Edmond in a recent post at the Komarketing Blog. To ... more
  • Google Leads in Explicit Core Search in August
    Google Sites led the US explicit core search* market in August 2010, accounting for 65.4% of total searches conducted during the month, down 0.4 percentage points from July, according to data from comScore qSearch. more
  • Marketers to Double Spending on Digital Data by 2012
    US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, according to a study by the Winterberry Group. more
  • Three Ways to Find Negative Keywords
    by Larry Kim
    Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative keywords—those that aren't relevant to your offerings or customers—so you ... more
  • Five Reasons Why Social Media Is Right for Small Business
    by Mike Krause
    When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick reasons why. more
  • Four Ways to Optimize Your E-Commerce Website
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content)." So how can you improve results for ... more
  • Google Instant Means 5 Big Changes for Search Marketers
    by David Felfoldi
    Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every ... more
  • Open-Source Social Publishing Opens Doors for Marketers
    by Lynne Capozzi
    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers. more
  • Ad Spend Forecast Again Revised Upward
    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat. more
  • SEO Copywriting: Five Secrets to Online Success
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how well you rank in search engines and how much traffic you get." In a popular post at the blog, Clark offers ... more
  • Top 50 Online Properties by Ad Reach and Visits in July
    Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%. more
  • Top-Gaining Site Categories in July Led by Gambling
    Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix ... more
  • 'Fresh Content' Might Not Mean What You Think
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original. "I'm sure the genesis was something like: Someone ... more
  • Google's Share of Searches Holds Steady in July
    Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data. more
  • Pick-Up in Communications Spending Forecast for 2010-2014
    Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, ... more
  • Four Things Writers and Editors Need to Know About SEO
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
  • Eight Ways to Improve Your Site Search and Capture More Conversions
    by Shaun Ryan
    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers. more
  • Social-Media SEO: Five Key Tips
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any website. As the name implies, you optimize your site by advertising it through social-media sites and online communities. According to the ... more
  • Five Reasons Why Deep Links Help—Not Hurt—Your Site
    by Larry Kim
    Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide. more
  • Four Common SEO Blunders and How to Avoid Them
    In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: Google's recent 'Mayday' algorithmic change affecting long-tail searches (see Google Webmaster Matt Cutts' video explanation). It left many webmasters up-in-arms ... more
  • Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
    by Adam J. Thompson
    E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites. more
  • Small-Biz Search Advertising Surges in 2Q10
    Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz ... more
  • Two Ways Search Marketers Can Leverage Facebook
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences," writes Matt Lawson at MarketingProfs. In other words, the social networking powerhouse is a potential bonanza for search ... more
  • Social Media and SEO Integrated via New Platform
    by Elaine Fogel
    To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more

Results for All Content » Marketing Articles » Search Engine Marketing: 576 - 600 of 1012

Previous 1 2  18 19 20 21 22 23 24 25 26 27 28 29  40 41 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!