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Marketing Articles: Search Engine Marketing

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  • You're Like the Air to Me
    In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in a World Transformed by Social Technologies, and a MarketingProfs presenter, Li examines the intersection of search and social media. According ... more
  • Don't Sow It Alone
    Kevin Nalts, a marketing director who produces hi-lar-ious videos on YouTube under the handle nalts, once joked that after cutting a bazillion notches into his belt, he still has no idea what makes a viral hit with users. And that's the accepted wisdom: Creating a truly viral video—something people want to ... more
  • Don't Forget Those News Guys
    Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old local news guys. In a recent article at Search Engine Land, KeyRelevance's Chris Silver Smith suggests three ways to optimize ... more
  • Smartphones to Overtake Other Mobile by 2012
    Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics. more
  • Is Murdoch Going Off the Grid?
    Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen. more
  • Eight Ways Marketers Can Benefit From Using Alltop
    by Mack Collier
    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop. more
  • Touchscreen Mobile Phone Adoption Growing Rapidly in US
    Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore. more
  • Getting Hot, Hot, Hotter
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, the list presents "the hottest Web pages on the Internet right now," and it's updated every five minutes! That should ... more
  • Asia/Pacific Search Volume Hits Record in September
    Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
  • Shift to Mobile Web Means Marketing Opportunities
    As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
  • Is He a Searcher or a Sleaze?
    As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands to reason that optimizers who know how to get the job done are a precious commodity. But in a recent ... more
  • Proving ROI for Search-Engine Optimization
    by Dan Skeen
    Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can still be surprisingly difficult to make a case for investment ... more
  • I Prefer a Smooth Blend
    To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: "Free content can spread far and get many links, but it won't produce any revenue directly. If it is paid, ... more
  • 8+ Word Searches Grew 3% in Canada
    Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries of 8+ words increasing 3% month over month. more
  • Digital Marketing Factbook: A Glimpse Inside
    This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer. more
  • Don't Rev the Search Engines Yet
    As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if your target market is local, argues Kenton Newby in an article at MarketingProfs, that assumption may not necessarily apply. ... more
  • Good Design Doesn't Just Happen
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result success. According to Spool, "There is no way you can produce a great search-results page [on your website] without spending ... more
  • Visits to TV, Sports, Education Sites Rise in Sept.
    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly. more
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than 200 paid-search programs uncovered some important shifts this past spring within many actively managed search campaigns; they could signal the ... more
  • Google's News: Hope for Online Advertising
    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
  • Just Show Me What You Want
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more
  • Make This List, and Check It Twice
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead of launch is paramount. Derek Gordon provides some useful tips for doing so in a recent issue of VatorNews. Among them:  ... more
  • Google Performs 71% of Searches in September
    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively. more
  • Case Study: How a B2C Website's Landing-Page Tests Increased Conversions 67%
    by Jennifer Natsu
    What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
  • Expand Your Local Horizons
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more

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