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Marketing Articles: Search Engine Marketing

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  • Good Design Doesn't Just Happen
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result success. According to Spool, "There is no way you can produce a great search-results page [on your website] without spending ... more
  • Visits to TV, Sports, Education Sites Rise in Sept.
    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly. more
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than 200 paid-search programs uncovered some important shifts this past spring within many actively managed search campaigns; they could signal the ... more
  • Google's News: Hope for Online Advertising
    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
  • Just Show Me What You Want
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more
  • Make This List, and Check It Twice
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead of launch is paramount. Derek Gordon provides some useful tips for doing so in a recent issue of VatorNews. Among them:  ... more
  • Google Performs 71% of Searches in September
    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively. more
  • Case Study: How a B2C Website's Landing-Page Tests Increased Conversions 67%
    by Jennifer Natsu
    What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
  • Expand Your Local Horizons
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more
  • Recession, Unemployment Drive Medical Site Traffic
    Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in volume. more
  • Searchers to Subscribers to Fans
    "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active base of subscribers and fans," says Adam Singer in a recent post at the Online Marketing Blog. Here are a ... more
  • Americans Did 13.9 Billion Searches in August
    Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises. more
  • Seven Questions Local Businesses Should Answer Before Investing in SEO
    by Kenton Newby
    In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize that their marketing efforts should include at least some aspects ... more
  • It Doesn't Have to Be Either-Or
    A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in a recent blog post, is both. "Start a PPC campaign to gain visibility in the search engines and define the ... more
  • Google Launches DoubleClick Ad Exchange
    In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience. more
  • When the Honeymoon Is Over
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to increase your client's search-engine rankings and garner fast results. But what happens when you've picked all the low-hanging fruit? "You've ... more
  • Form the Perfect SEO Storm
    Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns us not to forget the non-SEO ways to get websites consistently ranked for relevant desired terms. "SEO involves getting lots ... more
  • Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
    by Larry Kim
    Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such ... more
  • Can We Link Up Sometime?
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent Search Engine Watch article, he offers advice on how to overcome these Big Two and start linking up with hot ... more
  • Top 15 Community-Related Search Terms, June 2009
    The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations. more
  • Top 15 Computers & Internet Industry Sites, July 2009
    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise. more
  • How Can I Find the Words?
    In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, he says, because, "the goal is not only to rank well for many search terms but to also rank well ... more
  • Top 15 Auto Industry Search Terms, June 2009
    Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online. more
  • Is Your Website Impeding Your SEO?
    by Jonathan Fashbaugh
    As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine positioning. And if your website uses any of them, it's ... more
  • You CAN Get Satisfaction
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though organizations are still investing as much if not more in SEM during this down economy, they have been somewhat unhappy ... more

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