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Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. more
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. more![The 100 Most Popular Keywords on Google Search [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160818-ddp-lg.jpg)
Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018. more
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. more![Unanswered Calls: The Plague of Paid Search ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180726-infographic-lg.jpg)
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads. more
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. more![72 Voice-Search Stats, Facts, and Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180716-infographic-lg.jpg)
As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started. more![How to Get Your YouTube Videos to Rank in Search Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180628-infographic-lg.jpg)
YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that. more
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. more
For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. more![Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180517-infographic-lg.jpg)
Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can make local search work for your business. more
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. more
Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). more![Google AdWords Benchmarks by Industry [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/030518-ddp-lg.jpg)
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? more
Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. more
Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools. more
Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. more
Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. more
Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. more
Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. more
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. more
Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content. more
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. more
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