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Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. more
If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. more![Keyword Selection: The Key to Earning High Search Ranking [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180228-infographic-lg.jpg)
If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings. more
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them. more![The Top Google Search Algorithm Updates of Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180206-infographic-lg.jpg)
Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized. more
YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. more
Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. more
Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today. more![How to Perfect Your Retail 'Google My Business' Listing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180119-infographic-lg.jpg)
The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it. more
Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google. more
With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques. more
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. more
Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize. more
Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush. more
Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. more
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more
Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. more![SEO Periodic Table of Link Building and Acquisition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171101-infographic-lg.jpg)
Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization. more
Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face. more
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions. more
What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? more![The 40 Most Common SEO Mistakes [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200917-ddp-lg.jpg)
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. more![13 Statistics That Prove the Value of SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170914-infographic-lg.jpg)
Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more
Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. more
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