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Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? more
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. more![Nine SEO Trends to Keep Pace With in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190521-infographic-lg.jpg)
Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that. more
How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out. more
How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. more
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site. more
Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web. more- Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in full storm mode. Here are 10 checks for ... more
![Google Search Algorithm Updates: 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190328-infographic-lg.jpg)
Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results. more![How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190314-infographic-How-to-Optimize-a-Site-for-Voice-Search-lg.jpg)
Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that. more- There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead. more
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. more- Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. more
![How Voice Search Can Drive Phone Calls to Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190131-infographic-voice-search-lg.jpg)
As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice. more
If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for ... more- The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition. more
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. more- You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? more
- Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out. more
Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal. more- You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for ... more
Getting a blog post to rank in Google has become difficult. But for certain types of searches, quality videos are rising above quality blog posts in search results. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google. more- How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. more
The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. more- The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season. more
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