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Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more![Underrated But Effective Link-Building Tactics for SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190912-infographic-lg.jpg)
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. more
To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience. more![A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190905-infographic-lg.jpg)
A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards. more
Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done? more![The Ultimate SEO Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190807-infographic-lg.jpg)
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic. more![Why Digital Marketing Is More Important Than Ever Before [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190725-infographic-lg.jpg)
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. more
Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know. more![Voice Search Stats Compilation: 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190612-infographic-lg.jpg)
Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics. more
Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? more
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. more![Nine SEO Trends to Keep Pace With in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190521-infographic-lg.jpg)
Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that. more
How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out. more
How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. more
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site. more
Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web. more- Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in full storm mode. Here are 10 checks for ... more
![Google Search Algorithm Updates: 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190328-infographic-lg.jpg)
Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results. more![How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190314-infographic-How-to-Optimize-a-Site-for-Voice-Search-lg.jpg)
Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that. more- There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead. more
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. more- Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. more
![How Voice Search Can Drive Phone Calls to Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190131-infographic-voice-search-lg.jpg)
As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice. more
If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for ... more- The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition. more
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