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Marketing Articles: Search Engine Marketing

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  • Google Launches DoubleClick Ad Exchange
    In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience. more
  • When the Honeymoon Is Over
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to increase your client's search-engine rankings and garner fast results. But what happens when you've picked all the low-hanging fruit? "You've ... more
  • Form the Perfect SEO Storm
    Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns us not to forget the non-SEO ways to get websites consistently ranked for relevant desired terms. "SEO involves getting lots ... more
  • Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
    by Larry Kim
    Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such ... more
  • Can We Link Up Sometime?
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent Search Engine Watch article, he offers advice on how to overcome these Big Two and start linking up with hot ... more
  • Top 15 Community-Related Search Terms, June 2009
    The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations. more
  • Top 15 Computers & Internet Industry Sites, July 2009
    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise. more
  • How Can I Find the Words?
    In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, he says, because, "the goal is not only to rank well for many search terms but to also rank well ... more
  • Top 15 Auto Industry Search Terms, June 2009
    Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online. more
  • Is Your Website Impeding Your SEO?
    by Jonathan Fashbaugh
    As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine positioning. And if your website uses any of them, it's ... more
  • You CAN Get Satisfaction
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though organizations are still investing as much if not more in SEM during this down economy, they have been somewhat unhappy ... more
  • Top 15 US Websites, July 2009
    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009. more
  • Peeling This Doesn't Make You Cry
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a gigantic onion, noting that "there is always another layer you can peel off." For your site to show up first ... more
  • Slam Dunks and Rebounds
    "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an entirely different opinion of Rodman's prowess if you looked only at his scoring. "Comparing [his] 8-9 points per game ... more
  • When Bad Buzz Happens to Good Companies
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do you do? "Don't  ... lose your cool and try to retaliate," says Internet Marketing Consultant Jeremy Martin in a recent ... more
  • US Wireless-Internet Use Soars
    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices. more
  • $55B in Interactive Marketing Spend in 2014
    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester. more
  • Make it Short and Sweet
    "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have available when writing a Google AdWords ad." So how do you convince someone to click through and visit your landing ... more
  • Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience
    by Shaun Ryan
    In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional campaigns. Here, in Part 2, we'll talk about how to put ... more
  • Feeling Left Out? Link Up at Home!
    Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs that might boost your site into the ranks of the Internet in-crowd? Gaining those much-prized inbound links is an important way to ... more
  • Marketing Budgets Safe for Rest of 2009
    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels. more
  • Pew Report: Internet Use in the Recession
    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project. more
  • Ads Interesting, Not Influential; TV Ads Most Helpful
    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found. more
  • Double Your Fun
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In a recent article at Inside CRM, Ram Krishnamurthy and Brad Neelan offer up five strategies for using such a twin ... more
  • Bada-Bing! Microsoft Scores Search Share
    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports. more

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