Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Search Engine Marketing

Access thousands of our search engine marketing online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Opportunity Rocks: Establishing Your Natural-Search Goals
    by John Thielmann
    Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals in an achievable timeframe. more
  • It's OK to Repeat Yourself
    The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ad and convert on a marketer's website increased by 32.4% in Q1 2009 compared with Q1 2008. Ouch. In addition, ... more
  • Paid-Search Prescription
    Is your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same ... more
  • Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Sales
    by Kimberly Smith
    Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
  • Try Analytics the Natural Way
    Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for organic search. "There are a number of simple ways to filter through the numbers each month when you are measuring ... more
  • Lead That Search Party!
    According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search results. Blended results (Google's term is "universal search") work like this: If you've got a restaurant, a search on your restaurant's ... more
  • Seek and Ye Shall Find Our Event
    When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article to add paid-search marketing to your event promo mix. "With almost half of all Internet users now using search engines ... more
  • Seven Tips for Marketing Events With Paid Search
    by Brian Combs
    Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel. more
  • Tag, You're It!
    When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. Meta commands are used on individual Web pages to "modify how search engine spiders behave," says Medium Blue's Scott Buresh ... more
  • Up, Up, and Away!
    We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization (SEMPO), spending on search engine marketing in North America is expected to hit $26 billion by 2013, up from $13.5 ... more
  • Words, Words, and More Words
    A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found that searchers are typing four or more words at an increasing rate to find what they're looking for. Searches using ... more
  • How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics
    by Todd Miechiels
    One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ... more
  • Now, That's a Tiny Window!
    In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're looking for. One way of doing this, says Medium Blue's CEO Scott Buresh in a MarketingProfs article, is to use ... more
  • 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)
    by Jonathan Kranz
    When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results. more
  • Have You Considered Analysis?
    There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo points out in a recent online article, these types of tools should just be a starting point. "The free tools ... more
  • Have Your Cake and Eat It, Too
    Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between the two strategies. As Netconcepts' Stephan Spencer said in a recent MarketingProfs article, "SEO, when done right, enhances the usability ... more
  • Write? Right!
    How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the reason writing articles is probably the most [popular] Internet marketing tool being used today," writes Uchenna Ani-Okoye in a recent ... more
  • Code Blue: A First Aid Kit to Revive a Failing PPC Campaign
    by William Leake
    Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you scrap everything and start from scratch, pull out this trusty ... more
  • Bandage, Please
    All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending more and more money for less-than-quality leads, it's time for a fix. In a recent MarketingProfs article, Apogee Search's William ... more
  • Searching for the Searcher
    Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a law or accounting firm. In a recent Search Engine Land post, Michie suggested your search for the right search firm ... more
  • Too Much of a Good Thing
    A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, author of the forthcoming book When Search Meets Web Usability, wrote in a recent blog, finding the same content delivered ... more
  • Usability and Findability—Getting the Synergy Right
    by Stephan Spencer
    Finding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other. more
  • That's Definitely Worth the Price!
    You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword research tools: Your brain. We were all consumers before we were marketers, she reminds us. So ask yourself, "If I ... more
  • Mix It Up, People
    In a post at the HubSpot blog, Prashant Kaw says his small education-oriented Web site has achieved remarkable Google rankings in a category loaded with heavyweight competitors. His dependence on the search engine, though, gives him cause for concern. "While marveling at my site's ability to outrank large .edu behemoths ... more
  • Top 10 for Online Marketing Success in 2009
    by Aaron Kahlow
    Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond. more

Results for All Content » Marketing Articles » Search Engine Marketing: 776 - 800 of 1009

Previous 1 2  26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!