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Marketing Articles: Search Engine Marketing

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  • by Karl Long
    Although most people think is a blog search engine, it it is a "tag" search engine and the more things that get "tagged," the more of it will get sucked up by Technorati. I just noticed that Technorati has started sucking up YouTube content, take a look at this on ... more
  • by Lee MarcStein
    I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs ... more
  • by Stephan Spencer
    Blogging is one of the hottest trends on the Web. Whether yours is an individual blog, a group blog, a character blog, or a CEO blog, there's no doubt that, done right, a blog can position you as a thought leader, bring your Web presence to life, and help you ... more
  • by Gerry McGovern
    You need to decide whether the value of having search on your Web site is greater than the cost of making sure that you do it About 2,700 visitors carried out approximately 5,500 searches on my site in 2005. In total, there were 124,692 visitors and 1,232,773 page views during ... more
  • by Eric Frenchman
    My friend Art beat me to the punch this week by a Washington Post on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work It seems that Crafts by Veronica brought a ... more
  • by John Federman
    With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both. more
  • by Eric Ward
    I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of ... more
  • by Todd Miechiels
    Too often, companies ignore search optimization simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view it as priority, marketing and sales people are disinclined to pursue it. They will apply traditional, "accepted" tactics, shying away ... more
  • by Seth Godin
    That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more
  • by Jonathan Kranz
    It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more
  • by Ignacio Hernandez Jr.
    Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth Search Engine Marketing as an optimal ... more
  • by Eric Frenchman
    Not sure if you saw this, but Google recently settled a $90 million lawsuit over click The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ... more
  • by Nick Usborne
    Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the base of keywords, and make even more money. The more you spend, the more you ... more
  • by Jay Bower
    Pay-per-click (PPC) advertising is not just the marketing flavor of the week. It is a very profitable way to get prospects to Web sites for a long time to come. It is direct marketing at its purest. To succeed with PPC, you need to apply all the rules for media, ... more
  • by Dan Skeen
    The aggressive drive to be the number-one search result in Google continues to change the nature of communication. No one is feeling that more than today's copywriters. In less than a decade, many copywriters have fundamentally changed, or felt pressured to change, their approach to the craft. They have learned ... more
  • by Hank Stroll
    Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and just gets in the way of those who you really want to come your way. How can marketers target the *right* sort of traffic? more
  • by Scott Buresh
    Even those familiar with SEO have common misconceptions about its value in B2B marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on the bottom line of a business, but they mistakenly believe ... more
  • by Neil Anuskiewicz
    With Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services. Here's how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide ... more
  • by Jason OConnor
    Sometime last fall, Google launched a major update to its search algorithm, shaking up the search engine optimization community—and millions of Web site rankings. The update has been named Jagger and is apparently complete. The keywords that people used to find your site with in Google may not be producing as ... more
  • by Scott Buresh
    A good guarantee should not only appeal to the base emotion of a potential purchaser but also afford some real protection that the purchase he or she is making will provide meaningful results. Unfortunately, many of the most popular types of guaranteed SEO do not. Here's what really matters. more
  • by Scott Buresh
    Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization—the ones who deal with prospects and customers every day. But proposing professional SEO as a new marketing initiative to the ... more
  • by Stephan Spencer
    Link building is arguably the most challenging aspect to search engine optimization. It's anything but straightforward; the process is fraught with landmines; and the outcome is largely outside of your control—since you can't dictate who links to you and who doesn't. Here's where to start. more
  • by Julie Rosefsky
    While getting people to enter your site through the home page of your Web site is ideal for conversion, occasionally visitors will enter through a sub-page, not designed for that same means. Marketers need to regularly utilize Web site analytic tools to keep a watchful eye on all pages, to ... more
  • by Veronica Fielding
    Search engine optimizers typically label themselves as "white hat" or "black hat" to identify their basic philosophy, approach and methodology for SEO. As with most things in life, SEO probably isn't as much "black" and "white" as a spectrum of gray. And more importantly to marketers, the question isn't so much ... more
  • by Paul Bruemmer
    With paid search, you pay only for click-throughs to your site. Such accountability is a marketer's delight, but that's only half the story. What about all the people who found the site, saw the pitch but didn't buy? more

Results for All Content » Marketing Articles » Search Engine Marketing: 926 - 950 of 999

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