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SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. more
Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017. more
In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. more
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. more
Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. more
Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. more
Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization. more
Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. more
Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them. more
Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links. more
The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges. more
Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo. more
Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. more![How Google Search Has Changed in 2016 [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/191016-ddp-lg.jpg)
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. more![Six Steps to Creating a Successful Infographic for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161015-why-infographic-should-be-part-of-your-seo-strategy-infographic-lg.jpg)
Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. more
With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. more
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. more
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. more
You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? more
What is the return on investment for B2B companies when they spend on Google AdWords search advertising? more![The 11 Most Common Website SEO Issues [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/100816-ddp-lg.jpg)
Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. more
Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site. more
Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization. more
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