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The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more
Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. more![SEO Periodic Table of Link Building and Acquisition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171101-infographic-lg.jpg)
Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization. more
Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face. more
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions. more
What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? more![The 40 Most Common SEO Mistakes [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200917-ddp-lg.jpg)
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. more![13 Statistics That Prove the Value of SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170914-infographic-lg.jpg)
Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more
Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. more![Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170911-infographic-lg.jpg)
Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. more![What's Hot (and What's Not) in Online Retail [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250817-ddp-lg.jpg)
Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year. more![The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040817-ddp-lg.jpg)
How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States. more![How to Improve Your Marketing ROI With Google AdWords [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170629-infographic-lg.jpg)
Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. more
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... more
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. more
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. more![Google Algorithm Updates: What You Need to Know About Fred [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170608-infographic-lg.jpg)
Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. more![Travel-Related Google Search Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/020617-ddp-lg.jpg)
Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. more
This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. more
Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. more![How to Use Google AdWords: 11 Steps to Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170522-infographic-lg.jpg)
Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. more
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems. more
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. more
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