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Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. more- You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? more
- Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out. more
Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal. more- You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for ... more
Getting a blog post to rank in Google has become difficult. But for certain types of searches, quality videos are rising above quality blog posts in search results. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google. more- How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. more
The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. more- The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season. more
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. more
These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana. more- Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how. more
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This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? more![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. more![Tips to Optimize Your Results for Voice Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180910-infographic-lg.jpg)
Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. more![Google Ads Mobile Benchmarks for 18 Industries [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/100918-ddp-lg.jpg)
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? more![72 Stats to Help You Plan Your SEO Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180906-infographic-lg.jpg)
SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings. more
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. more
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. more![The 100 Most Popular Keywords on Google Search [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160818-ddp-lg.jpg)
Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018. more
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. more![Unanswered Calls: The Plague of Paid Search ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180726-infographic-lg.jpg)
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads. more
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. more
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