Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. more
The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect. more
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use. more
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics. more![The 3Ps of the Future of Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170426-infographic-lg.jpg)
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. more![Seven SEO Trends to Keep Up With in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170424-infographic-lg.jpg)
Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year. more
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. more![E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170403-infographic-lg.jpg)
The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. more
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. more
Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads. more![Technical SEO 101: Get Your Websites Ranked on Google [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170323-infographic-lg.jpg)
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. more
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips. more
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? more
We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. more![Eight SEO Trends to Expect in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170217-infographic-lg.jpg)
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. more![Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170208-infographic-lg.gif)
Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic. more
Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads. more![Who Searches on Bing, and Why They're Important for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170124-infographic-lg.jpg)
The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them? more![The Ultimate Local SEO Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160109-infographic-lg.jpg)
Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. more![The Most Important Google Search Rank Factors [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090116-ddp-lg.jpg)
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. more
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2. more
Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. more
SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. more
MarketingProfs uses single