Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of designing and testing landing pages to increase conversions. But has corporate America discovered the importance and effectiveness of organic search ... more

In search engine pay-per-click advertising, the unscrupulous use of a competitor's trademarked terms is a murky business and contentious topic. With a seemingly anonymous perpetrator, it's a relatively easy offense—and sets off a torrent of trademark-infringement concerns for many companies. more

When it comes to optimizing your site for search and the search engines, it's important not to overcomplicate your design and technical approach with things such as Flash, Java, frames and dynamically built Web sites. Here are 11 tips for design that works. more

A consistent problem with the "ranking-centric" mindset is that it doesn't reflect a powerful rationale for getting involved in SEO. Where is the true business case? What tangible results are desired? More and more frequently, people are getting into SEO for the wrong reasons. Achieving high rankings for targeted keyphrases, ... more

Recently, search engine revenues have rocketed, with pay-per-click advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword advertising to meet their marketing objectives. But even with such heightened competition, there may be untapped, hidden opportunities for online marketers interested ... more

It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. But is search engine marketing cost-effective enough to increase profits for B2B marketers? You bet, and here's why. more

Search optimization is about getting links. The more links you get to your Web site, the more likely you are to get into the first page of search engine results. In other words, killer Web content gets killer Web links. Last week, we covered the basics. Here, we continue the ... more

Search optimization is about getting links. The more links you get to your Web site, the more likely you are to get into the first page of search engine results. In other words: Killer Web content gets killer Web links. Here are some guidelines to follow. more

A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Search engines generally advise to avoid such pages as well as other "cookie cutter" approaches, such as affiliate programs with little or no original content. There are, however, acceptable alternatives. more

If you want to succeed with search engines in the long term, you should not primarily focus on how the search engine works. Rather, you should focus on how the brain of the searcher works. Because if you understand how people search, you're halfway there to getting found when they ... more

While price can (and should) certainly be a factor in the SEO decision-making process, it should not be the primary factor. Unfortunately, many companies that think they are saving money when making SEO decisions find out later that the actual costs of doing SEO wrong can make the "savings" pale ... more

Can an effective keyword strategy improve Web site conversion rates? Absolutely. But only if your site includes the right terminology and phrases. more

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In this final part of this series, we'll be looking at where traffic arrives from and how that affects conversion, specific search engine queries, pay-per-click issues and more. more

Although "holistic" is often used to describe a particular approach to medicine, it is also appropriate to apply it to other disciplines, including search engine marketing. more

Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and usability. more

This first article in a three-part series answers specific queries about how to improve Web site conversion rates. more

Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases. more

rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future search engine landscape and discusses his latest "Dummies" book. more

Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release. more

Here are six ways you can revitalize lead generation in your own organization. more

This issue’s dilemma asks: Are academic credentials still vital to success? Also, read your answers to: "When we’re paying per click, how can we convert more of our site visitors into customers?" more

Quality links from external Web sites will help get more of the right people to your own site. more

he shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content. more

If you publish content online and you want people to find your content easily, it’s important to understand what a page title is, how to specify it and what makes a successful page title. more