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- etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong. more
- Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, companies must place a great deal more attention on search engine marketing than they do now. more
- Are you going to help your users find what they are looking for quickly and easily, or not? more
- Do you know what to look for in a search company? Here’s some advice for the selection process. more
- This past fall, the Yahoo portal changed the way it delivers search results. So what's now the value of a listing in the Yahoo directory? Here are the pros and cons. more
- Scan the search results page of any portal, and it’s easy to see why Internet search is such a tricky maze for some direct marketers to follow. With “Sponsored Links,” “Direct Web Matches” and “Featured Sites” beckoning consumers, knowing which of these hot strategies is most effective at capturing attention ... more
- Before you get your heart set on optimizing a certain keyword or keyword phrase for optimal search engine placement, consider doing three things. more
- Based on the links pointing to your site, the search engines either increase or decrease how relevant your site is for particular keyword searches. Obviously, you want to increase your site's relevancy, right? more
- Now that your website is at the top of the search engines, your competitors will want to knock you off. What are you doing about it? more
- Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic. more
- You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility. more
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